Consumer behavior is the study of why users buy or do not buy a product or service. This data also includes the why, what, when, where, and how. Consumer behavior attempts to understand the buyer’s decision-making process. It studies individual consumer habits while taking into account things like demographics, age group, religion, and more in order to understand what people want from their shopping experience.
There are, of course, a wide range of factors that can influence customer behavior. Some of these include: the environment, social variables, cultural variables, pricing, promotions, product quality, and customer service. Also, as mentioned above, demographic factors affect customer behavior. These include age, gender, marital status, income, education, and occupation.
With consumer behavior data being at the forefront of e-commerce today, the goal is to know what consumers want before they even ask for it. Algorithms and big data are now enabling retailers to capitalize on their consumers by offering them what they want based on their shopping history and all the other variables.
With marketers now having access to all sorts of useful data, it is no wonder they are able to target prospective clients and consumers and link them to specific merchants and products. Companies such as Moxian, Inc. (OTCQB: MOXC) who are in the business of providing social media marketing and promotion platforms to retailers allow merchants to run highly targeted and successful advertising campaigns.
MOXC enables consumers and merchants to better interact thanks to consumer behavior data compiled in the Moxian database. With this information, merchants are able to identify consumer patterns, identify individual customers, uncover opportunities to deliver integrated and targeted marketing campaigns, and optimize marketing efforts for the future. Moxian works on the basis that consumers and businesses should be able to connect and interact more easily with one another to achieve the concept of “online lifestyle, offline fun.”
For more information, visit the company’s website at www.Moxian.com
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