Much has changed in the real estate industry over the past decade, with companies modifying everything from their offices and operations to the tools they use and their overall culture. Real estate companies have also changed the way they brand themselves in order to better target younger consumers looking for a more personalized buying or renting experience.
Traditionally, real estate companies have focused their branding on promoting awards and titles, such as being number one or becoming a top producer. Now, with generation X and Y part of the real estate market, things have changed. These younger markets don’t care much for titles and awards. While such new consumers are still passionate about becoming homeowners, they are looking for a wider range of services, coupled with online/mobile access to information.
Gone are the days when real estate agents could quickly and mechanically push clients through the sales funnel. Today, customers can easily switch companies, with no warning, and they expect the full package. They want someone who is going to support them, be knowledgeable, and, above all, is trustworthy from the moment they start searching for a home to the moment they finalize their transaction.
Moreover, customers are not the only ones whose needs have shifted. The requirements of real estate agents and brokers have also changed. Rather than needing an office, agents are more interested in quick availability of important resources. Advances in technology mean that they need instant access to a range of information to keep their clients satisfied, whether they are in an office or in the field.
Non-traditional offices are popping up, with agencies shifting toward smaller or, sometimes, no offices. In addition, they are now focusing solely on the consumer and using more “free” or inexpensive tools such as social media marketing applications, blogs, and search engine optimization (SEO) to reach the right audience.
eXp World Holdings, Inc. (OTCQB: EXPI), the Agent-Owned Cloud Brokerage™ that offers its services across the U.S. and Canada, has been powering higher in the industry for the better part of two years thanks to its ability to adapt to the changing perspectives of both consumers and the industry as a whole.
Through the company’s website, sellers list properties, while prospective buyers easily search real-time property listings, and both buyers and sellers have quick access to a network of professional, consumer-centric agents. EXPI has made significant operational changes compared to its competitors, shifting toward a more sustainable industry with virtual and on-the-go training techniques, virtual meeting platforms, and other tools that help agents and brokers collaborate and connect with consumers without depending upon brick and mortar facilities. Based on the changes the industry has experienced over the past decade, EXPI has tailored its services to perfectly suit buyers and sellers of the 21st century.
For more information, visit the company’s website at www.eXpWorldHoldings.com
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