Geolocation
provides location data that allows social media platforms to connect users with
others in their area. It also tells them about events and matches them to
online activities that could be of interest. Geolocation first became popular
back in 2008. Although many smartphone users have never used a geolocation
application, many companies today are integrating geolocation into their social
media applications and online platforms.
There
are many reasons for marketers to use geolocation in their strategies. It
represents data that enables companies to effectively target customers
according to location, interests, and need. The Marketing Tech Blog describes
geolocation as “the ultimate tool for nailing time and place: allowing
businesses to promote their products and services in order to find the right
market placement, and for their customers to receive tailored treatment based
on their interests and needs.”
That
said, although marketing has become not only instant, but location-based,
geolocation is not being used to its full potential. Many consumers have
privacy concerns about giving out their location. By sharing their location,
they are essentially trusting the brand or company that is asking for their
whereabouts. To make this work, marketers must use brand authority. They must
give the consumer a trustworthy reason to share their location. To encourage
users to give personal information, companies now integrate geolocation into
their social media. In order to build geolocation into social media, one must
remind consumers to check-in, encourage cross-promotion with social networks,
and use geographic information from social media to encourage location-based
participation.
Moxian,
Inc. (OTCQB: MOXC) does just this. The social marketing and promotion platform
integrates social media, entertainment, and business intelligence, helping
merchants to accelerate and advertise through campaigns and promotions. The
company has two products: Moxian+ User and Moxian+ Business. The Moxian+ User
App has integrated geolocation, which allows consumers to search for merchants
close to them. This feature not only gives users personalized information on
events and promotions in their area, it also connects them to nearby friends.
The application features a media messenger service, a gamification platform, a
rewards platform, and a space for users to spend their virtual currency.
For
more information, visit the company’s website at www.Moxian.com
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