In
the Accenture Personalization Survey, it shows that most consumers would prefer
a personalized retail experience. Also, from a Conversion Rate Optimization
Report published in partnership between Redeye and EConsultancy, it says that
63 percent of businesses are personalizing their marketing activity for their
customers. Lastly, 73 percent of online shoppers prefer to do business with
brands that use customer information to make their shopping experience more
personal, according to Digital Trends.
These
are just some of the current e-commerce statistics that have seen a rise since
2014. Dave Richards from Accenture Consulting had this to say on the matter:
“Personalization can be a powerful method for retailers to differentiate from
competitors, increase basket size and build customer loyalty.” This growing
trend that allows consumers to self-identify or use their social media
platforms to log in to sites allows companies to collect personal information
from their customers. They can then use this to customize each individual
shopping experience both online and in-store. Although this marketing method
has grown significantly in the past two years, statistics show that 38 percent
of marketers still do not use personalization in their marketing.
This
could be due to the fact that, despite most people preferring a personalized
online shopping experience, many consumers are limited as to how much personal
information they are willing to give to retailers, at least according to
Accenture. Dave Richards followed his previous statement with: “To effectively
implement personalization across all channels, retailers would benefit from
understanding customers at a broad level as well as individually – determining
where personalization strategies can best drive business results, and giving
key subsets of customers the choice on how they wish to participate.”
But
personalizing consumer experiences does not stop at retail stores for clothes,
food, equipment, and other material products. Moxian, Inc. (OTCQB: MOXC)
provides social marketing in order for organizations to continue to advertise
and grow their businesses through social media. The company has two products:
Moxian+ User and Moxian+ Business. These products and services help merchants
personalize and target campaigns while enhancing the relationship between them
and their users. This is done through the Moxian database, where consumer
behavior is compiled.
The
Moxian+ User app is designed for users to collect loyalty points from
merchants. The app uses geo-location to tailor consumer searches to where they
are at a specific time. In addition to the geo-location feature, users are able
to set up personalized social media networks, allowing them to interact with
friends, join groups and topics, and share and chat with a variety of social
circles.
For
more information, visit the company’s website at www.Moxian.com
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