With
advancements in technology hitting each sector of the world, the real estate
industry is not far behind. Almost every industry has been subject to some form
of digitization, allowing these industries to grow and reach new audiences.
This virtual world has enabled real estate companies to reach not only new
audiences, but audiences further afield. From the comfort of a computer or a
mobile device, people can choose their next homes, no matter where they are.
The
real estate industry did not just lean toward a more digital approach because
it would sell to more people. This phenomenon has enabled people to gain more
information and imagery concerning residential and commercial properties.
Thanks to the digital revolution, consumers have more knowledge, context,
content and understanding of what they are purchasing. eXp World Holdings, Inc.
(OTCQB: EXPI) offers just this with its marketing and cloud technology.
EXPI
realized that, despite the evolution of technology, consumers still need real
estate agents. They need agents to help them navigate through an emotional
process. These services allow agents to give more information, offer
perspective and market expertise, and to communicate with sellers on their
behalf. As a result, eXp World Holdings created a real estate brokerage with
the right people in mind, but without the brick and mortar expenses.
The
company uses the Unity3D virtual reality platform to not only help consumers
make decisions on their property choices, but also to train, educate, and help
their agents build their own businesses. With this, EXPI has been able to grow
an internationally renowned brokerage, owned by the agents themselves. Most
recently, EXPI was compared to Pokemon Go, the wildly popular location-based
reality mobile game that has developed a compelling merger of game and
technology. The key difference between the two is that eXp World Holdings uses
its unique technological platforms for business in order to help consumers buy
and/or sell their homes.
For
more information, visit the company’s website at http://investors.exprealty.com
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