In
the past, companies worldwide focused on traditional functional benefits, price
competition, and features. Businesses sometimes lost their focus, aiming to be
the best for themselves instead of their clients. Of course, these two go
hand-in-hand in the sense that companies cannot succeed without the support and
loyalty of their customers. However, in the past 20 years, technology has
changed the relationship between companies and their customers, a change
clearly seen in the nation’s real estate industry.
The
real estate brokerage world has taken a shift toward the client. This shift has
been branded “client centric”. An article entitled ‘The Evolving Brokerage
Model’ on REALTORMag sums up this new model perfectly. It states, “These days,
the most successful brands center on experiential benefits, relationships, and
relevance to consumers.” Since the housing boom, a younger generation of
homeowners have come to the surface, a generation not interested in whether or
not a real estate broker is number one in the state or country. They want to
know they are being treated with respect and getting the most honest,
trustworthy services.
Sherry
Chris, president and CEO of Better Homes & Gardens Real Estate LLC,
described this new type of homeowner as “searching for someone who will look
out for their best interests, not efficiently move them through the sales
funnel.” eXp World Holdings (OTCQB: EXPI) has evolved alongside its clientele
by doing just this. EXPI understands that buying a home can be an emotional time
for a person. The company knows that its clients depend on it to navigate the
process, give insight into properties, offer a comparative perspective,
negotiate, and advocate on their behalf.
EXPI
has also evolved its relationship with its agents and brokers to offer the best
and most revolutionary working environment it can. The Long-Term View section
of the EXPI site reads: “The greatest asset of any real estate brokerage is the
group of agents and brokers who are a part of it. In our view, those agents and
brokers should be owners and at eXp Realty, they are”.
Aside
from paying special attention to it consumers, agents and brokers, EXPI has
taken a step toward the future with a cloud-based environment where, according
to the company, “agents and brokers build their own businesses. They work,
attend classes, strategize, collaborate, innovate, enjoy water-cooler chats,
build teams, build unity and share experiences across geographic borders inside
of our Cloud Office Environment.”
For
more information, visit the company’s website at http://investors.exprealty.com
MissionIR is committed to connecting the investment community with companies that have great potential and a strong dedication to building shareholder value. We know our reputation is based on the integrity of our clients and go to great lengths to ensure the companies represented adhere to sound business practices.
Sign up for “The Mission Report” at www.MissionIR.com
Please see disclaimer on the MissionIR website http://www.missionir.com/disclaimer.html
