The
online travel industry has taken a more digital turn over the past four to five
years. Many travel e-commerce websites allow users to book flights, hotels,
rental cars, and more. These sites are normally booking or review sites. In
2014, online travel sales worldwide generated $533 billion, with this number
expected to grow to $762 billion by 2019, according to Statista. Between 2008
and 2015, the number of people who booked online grew by 19.2 percent. The
growth in the online travel industry has not just been limited to bookings,
though. Travelers who admitted to using review sites to book their trips also
grew by 10 percent between 2014 and 2015.
The
online travel industry has seen particular growth on mobile devices. By the end
of this year, it is expected that 51.8 percent of online holiday bookings will
be made via a mobile device of some sort. People do not mind using a smaller
screen to book a holiday, as businesses are optimizing their sites to suit
mobile phones and tablets. Oscar Orozco, an e-marketing analyst, said, “Hotels,
airlines, and online travel sites are better optimizing their websites for
mobile bookings. As a result, people are finding a simpler and easier path to
purchase and booking their trips right on their devices. This bodes well for
the industry as a whole.” With this growth, the use of desktops and laptops has
dropped, and the growth of mobile device usage for online bookings is expected
to eat into this further for the foreseeable future, according to eMarketer.
Monaker
Group, Inc. (OTCQB: MKGI) encompasses all of the above in its business. The
company is a technology-driven travel company made up of multiple brands. MKGI
runs through its flagship, NextTrip.com. NextTrip offers its customers the
opportunity to book every single aspect of their holiday on the Internet. From
apartments and activities to flights and rental cars, NextTrip is a
comprehensive booking platform that offers an all-inclusive service. With this
platform, Monaker Group provides a personalized shopping experience that
targets one of the most popular marketing trends of 2015 and 2016.
In
the Growth Opportunity and Trends section of the Form-10K for Monaker Group,
published in late June of this year, it says: “Our achievement of these
objectives will further depend on our ability to successfully enable more
online bookable listings”. This is made possible thanks to its numerous brands
and platforms. In addition to this, the company has adapted its sites for use
by mobile users and has continued to offer its customers a personalized way of
shopping.
For
more information, visit www.monakergroup.com
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