Fansport announced that, effective Sept. 3, 2013, it has changed its name to Media Analytics Corporation. The change was made following approval from the company’s board of directors and a majority of its stockholders. On Aug. 28, an amendment to the company’s articles of incorporation was filed with the Florida Secretary of State, with an effective date of Sept. 3.
This name change is part of a larger effort to rebrand the company and emphasize its commitment to social media analytics technology solutions for brand marketers, advertisers and publishers.
The company feels the name Media Analytics underscores its emphasis on social media tracking solutions and technology expertise. The newly named Media Analytics Corporation intends to expand its influence throughout the United States and Europe in an effort to meet the demand for analytical tools that address the rapidly growing market.
Further information about the company’s corporate name change can be accessed on its Form 8-K at www.sec.gov/Archives/edgar/data/1518171/000116169713000623/form_8-k.htm.
Media Analytics is a provider of social media tools and solutions that enable advertisers, publishers, and agencies in the U.S. and United Kingdom markets to glean deep social intelligence, accomplish true engagement, and simplify promotional management. Klarity, the company’s current offering, is a comprehensive and robust social analytics dashboard that provides detailed comparative metrics from the broadest range of social platforms, also offering added uniqueness for Western marketers to gain insights into the social behavior of Asian consumers.
For more information, visit www.media-analytics.us
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