Global fashion chain American Apparel announced yesterday that it’s sponsoring a female-centric art exhibition, dubbed “Gynolandscape,” which will take place at Four81 in SoHo, NYC, from September 20-23rd. Petra Collins, photographer and longtime American Apparel employee, is curating the show.
Collins, a Toronto-born artist, has worked with Vogue Italia, Purple, Vice, and Rookie, and is still a contributing photographer for American Apparel. She was hired by the company as a retail employee at only 15 years old before pursuing her career in photography.
The Toronto-born artist attributes her interest in American Apparel to the realism of the company’s earliest ads. “I was 14. You could see the model had armpit hair and her body wasn’t retouched,” Collins said. “That spoke so loudly to me – it was totally different from anything I’d ever seen before.”
Iris Alonzo, American Apparel’s creative director, commented, “We are excited to be supporting this exhibit curated by a rising artist. Petra’s talent was evident since the first days that she worked in our retail stores and it has been a pleasure to see her creativity thrive. It’s an honor to support her and these strong female artists and their work.”
The exhibit features approximately 40 female artists, including Sandy Kim, Jeanette Hayes, Jaimie Warren, Olivia Bee, Kristie Muller, and Karley Sciortino, in addition to artists from the Ardorous. The show, a celebration of female equality, will feature archival photography from American Apparel photographers Kyung Chung, Iris Alonzo, and Marsha Brady. These women, as well as the thousands of female employees in retail, planning, leadership, and technical roles, have been the driving force behind American Apparel’s imagery and operations since its inception.
For more information, visit www.americanapparel.net
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