Limelight Networks, Inc. recently announced that Limelight has created a new IPTV service with IMJ Corp. and Panasonic Network Services. The service was created for Tsutaya TV, an electronic video delivery service in Japan that broadcasts live events to smart televisions.
Limelight is focused on creating software solutions that help businesses profit from online content and advertising through marketing/test marketing as well as monetizing online and digital content.
The first live show broadcast via Tsutaya TV was “HARAJUKU KAWAii!!!!,” featuring fashion, culture, and music for young girls, and aired on December 28 of 2011. IMJ supplied systems software and management for the project, while Panasonic provided software, which included DRM (digital rights management) via Marlin DRM. Limelight supplied the infrastructure for the content delivery system. The event was capable of hosting 2000 simultaneous connections with full HD via Internet-connected smart TVs. Limelight’s technology is scalable to serve up to 10,000 simultaneous users.
“IMJ is proud to lead the development of this innovative service for Tsutaya TV users,” said Nariaki Hatta, Senior Producer, New Business Development, Broadband Division of IMJ Corporation. “Live event delivery to connected devices is a unique experience that IMJ and our partners bring to Tsutaya and their users. The build-out demonstrates how integration at all levels can bring innovative new services to customers. Partners like Limelight enable us to offer our customers state-of-the-art services that leverage content delivery expertise and one of the world’s only truly global CDNs.”
“This project is an important one not only for Tsutaya and their Japanese customers, but to the industry,” said Andrew Clark, Vice President, Asia Pacific Sales and Operations for Limelight Networks Japan KK. “In partnership with IMJ and PNS, Tsutaya is now able to deliver highly scalable, high quality, HD IPTV live events on demand. This type of service opens up revenue streams based on new Live-to-the-TV events for Tsutaya and other content providers in the future.”
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