Brightcove, already a global leader in cloud-driven professional digital media publishing and distribution, had a great IPO Feb 17 (despite it being a lackluster year for IPOs), offering 5M shares at $11 each, to close the day at $14.30, up 30%. Brightcove is driven by strong integration of services with adjacent technologies, through shrewd partnering with the likes of content management system provider Drupal, publishing tool developers like Adobe, analytical tool providers like Google AdSense, as well as advertising agencies/serving networks and online branding providers.
Brightcove is well-positioned as a recognized online video platform provider, with customers using the flash-based on-demand Video Cloud service to deliver some 743M video streams per month in 2011. The BCOV solution set is perfect for high-end usage among professional media enterprises and encompasses full lifecycle coverage for the video, from upload/encode through to templates, automatic variety of streaming types, analytics, and easy integration with different advertising technologies/platforms.
Support for multiple devices, secure management, scheduling, and dense analytics have made BCOV a very attractive choice for media professionals and enterprises looking to have total control over the content. New offerings, like the Brightcove App Cloud, create a huge opportunity for open standard-developed apps for iOS or Android smartphones/tablets using HTML5, providing the cloud infrastructure needed to connect to powerful content services.
A host of top-tier customers under its belt and the opportunity to deploy IPO capital, leaves BCOV with the necessary momentum to continue innovating in its space. While the market may be somewhat crowded and larger players threaten to move in on the lower end (where a majority of the potential growth is), BCOV has a well-defined, and more importantly, refined implementation that already has a solid user-base.
A powerful feature set really sets BCOV apart, with everything from extensions and integrations to advertising and monetization tools. The platform has been embraced by the likes of Showtime®, which recently joined with Brightcove and popular streaming player provider Roku to deliver sample clips and other content directly to Roku devices via the Brightcove Video Cloud as part of a new interactive application rolled out for their hit series Shameless and a new comedy series (announced Jan 4, 2012) .
Founder, Chairman and CEO of BCOV, Jeremy Allaire, is widely known for his work developing ColdFusion, which was acquired by Macromedia back in 2001 (now part of Adobe). The company has a serious cloud-based video ecosystem model for professionals and while investors may be talking a lot about entry of larger players like Apple and Google, it is largely because they do not understand the sophisticated execution BCOV has implemented, nor its passion for continued innovation and the genuine enthusiasm of an established user-base.
For more information on Brightcove, Inc. please visit the company’s website at: www.Brightcove.com
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