Support services and card
issuance provider, JetPay® Card Services, a division of JetPay Corp., announced
the recruitment of Ralph A. Bianco to the position of Executive Vice President
and General Manager. Bianco will lead the company’s pre-paid card division that
will offer Visa branded reloadable cards as well as Visa branded and private
label gift cards.
The prepaid card division
will focus its efforts on delivering high-value, low-cost products to
consumers. The first products to be launched by the division are aimed at
consumers with or without a traditional bank account that need a safe and
secure way to shop, save or budget for household expenses. Announcements of the
products will come later this month. Of particular importance to this division
is the goal to create products that will be attractive to consumers that have
limited access to financial services and who often spend excessive amounts each
payday in order to cash paychecks or pay bills.
Bianco comes to JetPay with
over 39 years of experience and an impressive career in the payments industry.
Most recently he held the title of Chief Operating Officer of Adaptive Payments
Inc. where he oversaw product development and management efforts, as well as
overall business operations of the company. Prior to this role, Bianco was the
General Manager of the pre-paid card services division for U.S. Bancorp, which
was acquired by Genpass Technologies Inc. in 2005. He also spent the pervious
three years working at Genpass for its founder, Bipin C. Shah, who now sits as
Chairman and CEO of JetPay Corporation, in various product development positions,
the last of which was as Senior Vice President of Card Solutions. It was in
that role that he developed Genpass’ prepaid card products and the prepaid
processing platform. Prior to this, Bianco worked for MasterCard where he
served as Senior Vice President of Global Product Management and Development
for MasterCard International for seven years. Before his position with
MasterCard, Bianco worked for Gensar Technologies, Shah’s prior company, until
Paymentech acquired it. He first began his career as a marine engineer and
naval architect.
Bianco earned a degree in
electro-mechanical engineering from City College of New York and is a graduate
of the Executive Program of the Darden Graduate School of Business
Administration at the University of Virginia.
Shah states, “I am very
pleased Ralph has agreed to bring his considerable talents to JetPay.
Developing low-cost, financial services products for our business customers
and, particularly, for the benefit of their employees is a goal I have had for many
years. Ralph shares my enthusiasm for prepaid card products and their
usefulness for consumers, so I know our product will be both good for the
company and, most importantly, good for cardholders.” Shah continues, “Ralph is
thorough, is a visionary, and will work with me to deliver a world class suite
of prepaid products that are uniquely positioned to meet the needs of consumers
with or without bank accounts.”
For more information, please
visit www.jetpay.com
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