PITOOEY is a tech company focused on transforming the nature of mobile search via an ingenious app which delivers dynamic results automatically to users based on a preference list they build themselves. The app automatically feeds users the hottest deals or helps them find local deals/dealers, ensuring that this wonderful little helper app not only remains constantly relevant but is also immediately useful.
The PITOOEY!™ platform is really quite simple, allowing partner businesses to upload messages to the database which are then grabbed by the user’s app based on their interests, as well as factors like previous purchases or the user’s current location. This ad network is also easily searchable by the user and thus represents a high-fidelity, extremely granular internet of relevant deals that can be located and taken advantage of easily, even if they don’t belong to businesses the user has pre-selected.
The idea that this was even possible seemed so far-fetched to the lead designer (and now an executive at PTOO), Rob Swope (founder of influential mobile app development and social media company Rockstar-Digital), back in the early days of the concept that he balked at the idea. However, with some development time, the company has managed to create an app that is nothing short of bottled lightning. It is a concept forged in the fusion core of all great ideas, sheer necessity, a solution to the increasingly nebulous and cumbersome problems of search on a mobile device.
PTOO is a brilliant young digital marketing outfit whose two other business groups, Choice One Mobile and PITOOEY Mobile, dovetail perfectly with Rockstar Digital’s competencies and, if the roll-out of the PITOOEY app is any indication, investors can expect big things from PTOO in the future. Choice One Mobile brings a strong foundation in social media management and search engine optimization to the equation, as well as mobile platforming based on a unique array of mobile marketing distribution processes. When you throw in the preference-based, searchable ad network of the PITOOEY app, you have a company profile that is tour de force-capable from a product execution standpoint.
PITOOEY may be a little tricky to fully understand the impact of until one has downloaded the app and built their list for the first time. However, once the list is built and results start coming in, the transformative power of this technology for the world of mobile search becomes instantaneously and unmistakably clear. This simple app not only sidesteps the typical problems associated with search on a mobile, it shatters the existing consumer paradigm by creating a one-to-one conversation between the consumer and retailer, stripping away the artificial layers between the individual and the business.
More importantly, consider how such highly relevant content engages the consumer and generates loyalty to the business, a business which (mind you) the user themselves have already pre-selected. PITOOEY automatically works away finding deals for consumers to take advantage of and helps create a strong bond between the user and retailer, putting all the power into the hands of the consumer so they feel unimpeded by advertising and still delivering to the retailer a loyal customer who is happy to see them because they know they have a nice juicy deal in store.
Getting results from only businesses that the user has selected and getting them delivered to the mobile device in a timely fashion is awesome, but PITOOEY goes beyond this with its preference engine and after users have created their list, it is like having a clone of their personality, a virtual consumer if you will for the app to throw ideas at which they might like. All of the businesses on the list can send the user messages and the app also helps users find stuff around their location if they want. Users can at-a-glance search all their favorite businesses quickly and easily for hot deals as well as find new places, again taking advantage of the preferences set by the user, to help find relevant events, content , deals, or locations. PITOOEY even helps save and redeem offers that the user wants to take advantage of, making it simple to plan a shopping trip and still get all the best, timely deals.
Check your mailbox and then check your email inbox, notice all that spam content you didn’t ask for? So did the guys at PITOOEY. After a wildly successful launch in the bustling Phoenix market, the company moved in March to roll out their whirlwind tour of 50 of the most populous domestic markets in 50 days, as part of a launch initiative known as the 50/50 campaign. This campaign is an obvious indicator that the company is eager to begin their inevitable expansion across America and is a great way to promote the official release. Giving people in 50 top cities across the country a chance to use the app to get important information and find their favorite places in a highly personalized/intuitive fashion is a great run-up strategy for PITOOEY’s May 15 release and the reception has been superb.
This is a perfect little set-it-and-forget-it app that you don’t really have to think about again until you need it for grabbing deals or finding something nearby to do. This unique search and subscribe offering learned from all the mistakes made by other daily deal-type services, bypassing the issues and focusing on user-driven metrics/relevancy. PITOOEY is putting the power to fundamentally change the nature of interaction between a business and their customers directly into customer’s hands via its powerful mobile and digital marketing capabilities. It is the dawn of a new era in some sense, where a consumer-to-business digital envelope made possible by PITOOEY promises to free consumers from sifting through endless irrelevant offers in order to find something good, replacing this depressing paradigm with preference-driven automatic updates.
For more info on PITOOEY! check out www.PITOOEY.com
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