Yesterday, Local Corp. announced that it has reached a mobile traffic milestone on its flagship site and network. Mobile visits now represent over 11% of total traffic to Local.com’s consumer properties. This is an all-time record and represents a 4% increase from last year.
According to comScore, the number of consumers accessing local information from their mobile devices continues to grow. Over 88 million mobile subscribers accessed local content on mobile devices in September 2011, up 28 percent from a year ago.
The company also announced that it released updated mobile features within its Exact Match suite for small and medium-sized businesses (SMBs). The features were released through the company’s Exact Match local business solutions. For its business customers, features include the ability to add customer testimonials to their websites. Additionally, customers now have the ability to activate Foursquare® and LinkedIn® check-ins on their mobile sites.
“We continue to build and enhance our portfolio of mobile products and services in order to provide our users with an exceptional mobile local experience,” said Heath Clarke, Local Corporation, chairman and CEO. “We’re also focused on providing our SMB subscribers with more effective tools to reach these consumers when they are ready to search for and buy local products and services.”
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