Before you understand the power of social media, it’s important to recognize and respect the sweeping reach of the Internet and its applications.
According to U.S. Census Bureau, most recent 2012 numbers estimate that more than 7 billion people currently inhabit the earth. Obviously this number is progressive and impossible to immediately pinpoint.
As of February 2012, since its conception in 2007, Facebook has grown from 0 to 845 million users, making it the most used social network service worldwide. Twitter went viral in 2006, and at mid-year 2011, reported more than 100 million daily users, an 82 percent increase over beginning-year 2011 users.
Though in the grand scheme of things, the number of Facebook and Twitter users compared to earthly population might not knock your socks off, the rapidity of growth is unarguably staggering. Put it this way: say you have 500 Facebook friends in need of some gentle gesture toward an interesting investment opportunity. Each user sees your recent Facebook or Twitter post about a trade you’re watching, or your company’s most recent news.
Let’s say 30% of your friends share this idea with their friend or follower base of an average 300 friends; 45,000 people are automatically exposed to your message. Estimate reaching that same number of people in a four-hour period via word of mouth or digital advertisement, and your estimate generally will fall short.
You could easily get lost in the numbers, but common sense rules that the power and reach of social media easily outweighs the traditional word of mouth or average digital advertisement in an instantaneous moment. It is virtually impossible to create a comparable advertising strategy with the reach and speed that social media creates.
If you’re honed in on the investment community and focused on a broader strategy of reaching current and potential shareholders, it’s important to realize the power you have at your fingertips. Social media is the most effective method of increasing brand visibility on a global scale while simultaneously addressing the immediate communicative needs of individual investors.
To learn more about our Social Media Relations (SMR) services, reach out to our team at http://Contact.MissionIR.com
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