- Enters
the $7.7B cannabis market with new product line HempFX™
- Introduced
three new proprietary blends of hemp-derived cannabinoid products
- Official
launch will take place in October 2018
Over 20 years ago, Youngevity International,
Inc. (NASDAQ: YGYI) was founded around one central question: How can
we live younger, longer? Since then, YGYI has prided itself on developing the
highest quality and most well-researched nutritional products. Now a leading
omni-direct lifestyle company, YGYI is putting people on a holistic path to
better health.
Already offering products in the eight top selling retail
categories (health/nutrition, home/family, food/beverage (including coffee),
spa/beauty, fashion, essential oils, photo and a range of innovative services),
YGYI recently announced its entry into the $7.7 billion cannabis market with
new product line HempFX™ (http://ibn.fm/MFWfQ).
Direct Selling News recently reported, “According to recent
data published by Forbes, citing Brightfield Group, the global cannabis market
is projected to reach $31.4 billion by 2021. By end of 2017, the
global market value was estimated at $7.7 billion.” In a rapidly growing
cannabis market in which industry analysts continue to forecast sustained
growth, the Hemp FX™ products hold promise.
Hemp FX™ has three new proprietary blends of organically
grown hemp-derived cannabinoid products. Each product utilizes YGYI’s exclusive
hemp-derived cannabinoid oil and combines it with natural herbs and minerals to
achieve the desired results.
Soothe™ combines YGYI’s cannabidiol oil with herbs, minerals
and a powerful antioxidant to support a healthy immune system and soothe sore,
tired and achy muscles and joints.
Relax™ combines the cannabidiol oil with chamomile,
lavender, valerian and melatonin for sleep-supporting benefits.
Uplift™ combines the cannabidiol oil with St. John’s Wort
and a specialized set of natural terpenes (cannabinoid enhancers).
Soothe™, Relax™ and Uplift™ were introduced at the 2018
Youngevity Convention in San Diego, California. A limited quantity that was
available for pre-sale purchases to attendees quickly sold out. This new
product line has the potential to transform both the nutritional industry and
Youngevity’s consumer base.
In a news release, Steve Wallach, Youngevity’s CEO, stated,
“Hemp-derived cannabidiol aligns with what we do very well. We’ve taken what we
know about essential nutrients along with decades of knowledge specializing in
natural, plant-based nutrition and their most beneficial nutrients and put that
knowledge to work to develop high-end cannabidiol products.”
The official launch of Hemp FX™ is set to take place in
October 2018.
For more information, visit the company’s website at www.YGYI.com
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