- Proprietary
branding and partnership model for consumer-focused cannabis brands
- Expansion
includes acquisition of Asher House Pet CBD brand of U.S. hemp-derived
cannabidiol supplements for pets
- Footprint
growing in billion-dollar Asian nutraceuticals market with Fitamins CBD
brand
- Cannabis
industry growing at accelerated rate, with North American market expected
to top $47 billion by 2027
Cannabis Strategic Ventures, Inc. (OTC: NUGS) is making
good on its commitment to stakeholders as it moves forward on a previously
announced strategy to develop a proprietary branding and partnership model for
consumer-specific cannabis brands and secure several strategic acquisitions.
“Branding is becoming more important to the development of
this industry,” Simon Yu, Cannabis Strategic’s CEO, stated in a news release
announcing the company’s plans (http://ibn.fm/OGCCq). “As a firm, we predict
consumer-focused cannabis brands will eventually become one of the largest
categories in the cannabis industry. This is a place we want to be in and are
taking steps to ensure our participation. Additionally, as the cannabis
industry continues to evolve, the Cannabis Strategic Ventures business model
will adapt to the changing needs of the market while remaining true to our core
mission.”
Although headquartered in Los Angeles, California, Cannabis
Strategic’s outlook is global, with an eye toward supporting entrepreneurial
growth within the fast-growing legal cannabis sector. Reemphasizing the
company’s belief that cannabis consumer brands are the future of success in the
rapidly expanding marketplace, Cannabis Strategic notes that it has taken
several steps toward implementing its new brand forward strategy:
- Acquisition
of a controlling interest in the Asher House Pet CBD line, a brand of U.S.
hemp-derived cannabidiol (CBD) supplements for pets that is gaining
national attention and expanding on an international scale (http://ibn.fm/7DUi8).
- Investment
into billion-dollar Asian-American nutraceuticals market with acquisition
of Fitamins CBD brand, which has access to 600 wholesalers (http://ibn.fm/mIuuP).
- Wholly
owned subsidiary Pure Applied Sciences commenced production of its
patent-pending Halo Filters, a cannabis smoke filtration pre-rolled cone (http://ibn.fm/LJnRI).
- White
label services agreement signed with Sunniva’s CP Logistics subsidiary to
produce ultra-purified cannabis extracts for the Pure Organix™ brand owned
by Pure Applied Sciences (http://ibn.fm/5KUtt).
Yu said that Cannabis Strategic’s commitment to “continue to
evolve to do right for our investors, the industry, our customers, and everyone
involved throughout the supply chain” was at the core of the company’s recent
decision to conduct a major share restructuring. A total of 75.6 million shares
were cancelled, including 20 million from Yu, in a move designed to increase
value for all shareholders, a news release states (http://ibn.fm/O9ojV). The
decision will also allow company managers, consultants, minority shareholders,
and other key Cannabis Strategic Ventures stakeholders to increase corporate
flexibility relative to future brand-oriented strategic acquisitions and
partnerships.
“The share cancellations increase value for all shareholders
and signals to minority shareholders on the management team’s interest in
building long-term value for all,” Yu said in the release. “The future of
Cannabis Strategic Ventures is all about acquiring and partnering with the best
brands in the fast-growing cannabis marketplace. The streamlined share structure
will continue to make our Company an attractive partner as we work toward
signing other similar brands and distribution partnerships.”
The legal cannabis industry will see a huge growth spurt
over the next 10 years, according to Arcview Market Research and partner BDS
Analytics. Spending on legal cannabis worldwide is expected to hit $57 billion
by 2027, with the majority of those sales – just over $47 billion – coming from
North American buyers, an article in Forbes reports (http://ibn.fm/yaKun).
Cannabis Strategic plans to be at the forefront of this
revolution as it incubates, develops and partners with category leaders within
the cannabis sectors. The company pursues investment opportunities in the areas
of real estate, cultivation, extraction, distribution, packaging, dispensary
operations and branded products within the cannabis space, in addition to
providing mentorship and a range of essential services to emerging and existing
cannabis consumer brands.
For more information, visit the company’s website at www.CannabisStrategic.com
About MissionIR
MissionIR is
primarily focused on strategic communications. We have executed countless
communications programs to address the needs of companies ranging from
start-ups to established industry leaders, gaining valuable experience and the
expertise necessary to determine the most effective strategy for any given
situation.
For more information, visit www.MissionIR.com
MissionIR (MIR)
Please see full terms of use and disclaimers on the Mission
Investor Relations website applicable to all content provided by MIR, wherever
published or re-published: http://www.missionir.com/disclaimer.html
