- Mainstream
social media channels wary of promoting marijuana, close down user
accounts for cannabis endorsement
- NUGL’s
platform provides B2B and B2C marketing tools for companies
- Platform
has capabilities of Yelp, LinkedIn and Google Business
Although the cannabis industry is gradually gaining social
acceptability, many mainstream social media channels, such as Facebook, YouTube
and Instagram, are still wary about promoting marijuana, according to a Digiday
report. Cannabis ads are prohibited on a number of social media networks,
including Facebook, Instagram, Google and Snapchat, although the latter does
allow ads for cannabidiol-based products on a case-by-case basis, the report
says. Additionally, many content creators and influencers have reportedly had
their YouTube and Instagram accounts shut down for mentioning marijuana
products (http://ibn.fm/J4tsO).
As a result, businesses in the cannabis industry finding
these highly-effective marketing channels closed to them need to look elsewhere
for promotion opportunities. Technology company NUGL Inc. (OTC: NUGL) hopes to
address this concern by providing a platform with the capabilities of Yelp,
LinkedIn and Google Business that’s specifically tailored for the needs of the
marijuana industry.
NUGL’s networking platform, with both business-to-business
and business-to-consumer applications, provides tools that can enable
businesses across the industry to raise their profile, reach their customers
and link up to businesses providing complementary services and products.
As the marijuana industry grows and matures, similarly to
any other product such as beer, chocolate or footwear, specific brands will
carve out identities and niches, and consumers will be looking out for their
favorites. NUGL is positioning itself to allow producers to make their products
visible on the right sales platforms and accessible to the consumers they want
to reach. In addition, NUGL allows customers to provide unbiased reviews of
products and services, such as dispensaries, shops and brands. The platform
does not sell listing space or fake interviews, meaning that customer reviews
are more transparent, credible and reliable.
The platform’s B2B app allows companies in the space to
create a profile, through which they can post information about themselves and
the goods and services they provide. Companies using the platform will be able
to connect with other businesses and provide B2B services, such as growers
connecting with dispensaries, for instance. The platform and app, available for
Android and iOS devices, can also connect marijuana businesses with ancillary
services, such as accounting, real estate, growing equipment providers and
others.
Arcview Market Research and BDS Analytics predict that the
marijuana market in the U.S. will continue to grow exponentially, as the
country is moving closer to ending cannabis prohibition. According to the sixth
edition of “The State of Legal Marijuana Markets,” released by the two research
companies, the U.S. legal cannabis market is on pace to reach $11 billion in
consumer spending in 2018 and $23.4 billion by 2022 (http://ibn.fm/BPKhU).
NUGL is set to capitalize on this trend, as its platform has
no geographic limitations and can connect cannabis companies and clients all
across the United States. Additionally, the company plans to expand its reach
across the globe as the cannabis industry continues to grow in international
markets.
For more information, visit the company’s website at http://ibn.fm/NUGL
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