The
Aptito iPad point-of-sale system from Net Element, Inc. (NASDAQ: NETE) has been
tickling the fancy of diners all over with its digitally presented menus. In
dining establishments that are adapting to a world increasingly reliant on
digital technology, instead of a menu printed on laminated paper stock, a
customer can view the menu electronically displayed on a tablet. That digital
menu is part of the Aptito platform, which made its debut in 2011. However,
there’s more to Aptito than electronic menus. The platform is a comprehensive
All-in-One Digital Network Solution for retail businesses of all kinds.
The
Aptito system aims to use mobility to put managers and staff in control. For
example, with Aptito, waiting staff in restaurants won’t be running back and
forth between customers and a stand-alone payments terminal. With Aptito’s
Point-of-Sale Mobile Communicator, staff are able to receive and send orders
directly from their iPhone, iPod Touch or Android smartphone from table side or
anywhere in the restaurant. The Aptito Full Station package includes an iPad,
an iPad enclosure, credit card swiper, cash drawer, local server, and both
kitchen and receipt printers. The system comes with a visual interface that is
fast and simple to use. Staff can be trained in 15 minutes or less.
Wait
staff carrying the Aptito Mobile Communicator enhance the customer experience
by allowing them to instantly request their server or the bill with a simple
touch. This creates an unprecedented level of customer service and an
opportunity to grow sales. Aptito’s secured antitheft tablet enclosures can be
wall-mounted close to tables, enabling the customers to send orders to their
waiter or to the kitchen at any time during their dining experience.
And,
of course, Aptito displays menus digitally on the screen of the visual
interface instead of on print material. Customers can view the dishes and fully
customize their orders, add comments, and see nutritional information. The
Aptito platform offers up-selling opportunities, as well, by presenting
customers with wine-pairing choices and dish recommendations.
The
image of an entrée or dish on the screen can be enlarged simply by touching. In
addition, menus can be viewed in the language of choice. This increases the
ability to market to tourists, since menus can be read in their native
languages.
Aptito
also has a Rating System that asks guests to provide feedback at the end of
their meal and add their comments. This information is stored in the Aptito Management
System for internal use, which, in some cases, is much better that having it
broadcast online or on social media. This private feedback gives managers the
ability to nuance their offerings in response to customers’ comments.
Net
Element is a global technology company that specializes in mobile payments and
value-added transactional services. The company owns and operates a global
mobile payments and transactional processing provider, TOT Group, Inc., which
in turn owns and markets the following brands: Unified Payments, Aptito,
Restoactive, Digital Provider and PayOnline.
In
2012, Unified Payments was lauded by Inc. Magazine as the Fastest Growing
Company in America. Restoactive is a seamless digital add-ons for legacy
point-of-sale systems. Digital Provider is a leading provider of SMS messaging
and mobile billing solutions. PayOnline is a fully-integrated, processor
agnostic electronic commerce platform.
For
more information, visit www.NetElement.com
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MissionIR is committed to connecting the investment community with companies that have great potential and a strong dedication to building shareholder value. We know our reputation is based on the integrity of our clients and go to great lengths to ensure the companies represented adhere to sound business practices.
Sign up for “The Mission Report” at www.MissionIR.com
Please see disclaimer on the MissionIR website http://www.missionir.com/disclaimer.html
