An
impressive 90% of young adults aged 18 to 29 use social media, with a third of
them saying that it is their preferred means of communication with businesses.
70% have an account on at least one social media platform, 52% use two or more
social media sites, and the average social media user maintains five accounts,
all according to Business2Community.com (http://dtn.fm/TkMZ2). Statistics
continue to show the development and projected growth of social media as a
marketing tool.
Although
return on investment (ROI) is still hard to measure today, 80% of marketers use
“vanity metrics” such as “likes” and “shares” as primary success metrics for
their social media platforms, and 56% of these base social media success on
website traffic. Over 50% of the companies surveyed did not believe or were not
sure that social media was linked to their organization’s marketing strategy.
However, many if not all consumers said that social media plays a significant
role in their buying decisions.
By
2018, the number of social media users worldwide is expected to reach 2.5
billion, which is why social media marketing budgets are expected to double
within the next five years. As a result, the overall share of social media
marketing budgets is expected to increase from 9.9% to 22.5%. But why is social
media marketing so popular and why is it expected to grow so rapidly?
The
answer, in a word, is millennials. With a third of millennials saying they
prefer social media to communicate with organizations, it is unlikely that
these consumer habits are going to change any time soon. Social media habits
are following millennials as they age, meaning businesses are having to adapt
to a trend that is going to continue to flourish.
Moxian,
Inc. (OTCQB: MOXC), providing companies with social media marketing and
promotional platforms, is embracing these growing consumer trends and acting on
them. The company has designed its platforms with the aim of helping merchants
grow and advertise their businesses through social media. Moxian, Inc. has two
primary products: Moxian+ User app and Moxian+ Business app.
These
enable merchants to run targeted advertising campaigns and promotions with the
aim of improving the interaction between merchants and consumers. Behavior data
is compiled, making the experience for the user more personalized and giving
merchants the ability to get to know their audience better. The Moxian+
Business app has built in Social Customer Relationship Management (SCRM),
allowing merchants to push promotions in a variety of ways and generating
reports customized to their own shops.
For
more information, visit the company’s website at www.Moxian.com
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MissionIR is committed to connecting the investment community with companies that have great potential and a strong dedication to building shareholder value. We know our reputation is based on the integrity of our clients and go to great lengths to ensure the companies represented adhere to sound business practices.
Sign up for “The Mission Report” at www.MissionIR.com
Please see disclaimer on the MissionIR website http://www.missionir.com/disclaimer.html
