When
it comes to social media advertising, there are a number of insights into the
best way of reaching the right audience. Most experts will start by
establishing a budget, choosing the right channels through which to advertise,
and creating ads that they hope will kick off the process of converting viewers
to customers.
Smart
ads are not just posted to random audiences, but rather are tailored to reach
the person that fits the criteria specified for that particular ad. WordStream
(http://nnw.fm/9jAUu) emphasizes that “Targeting all of your fans isn’t
precise. It’s lazy and you’ll waste a lot of money. Your fans aren’t a
homogenous blob. They all have different incomes, interests, values, and
preferences… Keyword targeting and other audience targeting methods help turn
average ads into unicorns.” Today, social media platforms offer paid
advertising that enables merchants to target specific groups with their ads.
Moreover, once an ad is up and running, businesses should be looking to track
and measure results.
Social
media advertising is not just about the number of people clicking on an ad, but
also exactly which people are doing the clicking. There are many criteria
available to distinguish the target of each ad, including such factors as
demographics, behavior, interest, follower stats, and keyword targeting. When
it comes to social media platforms, there are a multitude of metrics that
enable businesses to measure the success of their advertising, including ways
to monitor click through rates, costs per click, likes, shares, frequency, and
relevance. Not all of these are relevant to every ad a business posts, and it
is essential to focus on the metrics that are most pertinent to a specific ad.
Moxian,
Inc. (OTCQB: MOXC) is an organization that provides social media marketing and
promotion platforms that help merchants accelerate and advertise their business
growth through social media. The company has two apps: Moxian+ User and Moxian+
Business. Moxian’s online platform allows merchants with brick and mortar
facilities to extend their marketing reach. To do this, the company has
equipped its business app with tool kits to convert customers into fans.
Moxian
allows small- to medium-sized organizations to conduct targeted marketing
campaigns to members of the Moxian community in the form of ads. Aside from
providing an advertising platform, the company also offers a range of business
tools enabling merchants to know their audiences, get more customers and keep
them, with intelligent data analytics tools to help businesses capture data
with greater ease.
For
more information, visit the company’s website at www.Moxian.com
About
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Please see disclaimer on the MissionIR website http://www.missionir.com/disclaimer.html
MissionIR is committed to connecting the investment community with companies that have great potential and a strong dedication to building shareholder value. We know our reputation is based on the integrity of our clients and go to great lengths to ensure the companies represented adhere to sound business practices.
Sign up for “The Mission Report” at www.MissionIR.com
Please see disclaimer on the MissionIR website http://www.missionir.com/disclaimer.html
