Savvy
Internet and smartphone users worldwide are increasingly drawn to one-stop
mobile apps that offer access to a wide range of different functions in one
neat, customer-friendly package. A concept that pairs social networking and
e-commerce is particularly popular, most notably on the fast-growing Chinese
market, which currently has the highest number of Internet users in the world
and the largest e-commerce market, expected to reach $1.1 trillion by 2020
(http://nnw.fm/q9L62). This is a trend Shenzhen-based Moxian, Inc. (OTCQB:
MOXC) is fully aware of, having created a comprehensive online platform that
combines social features with gamification, personalized shopping
recommendations, social customer relationship management and intelligent
business analysis to offer regular users and merchants a unique online
experience.
Capitalizing
on this trend, China’s e-commerce giant Alibaba Group Holding Limited (NYSE:
BABA) started mixing social networking functions into its e-commerce platforms
a few years ago in an attempt to get users to spend more money and time on its
sites. This strategy paid off, as confirmed by the success of its Taobao mobile
app, which allows users to do almost anything and everything, from buying
things online to joining dedicated chat groups, reading the news, ordering
takeout, booking travel tickets and more. The app has actually helped Alibaba
increase mobile revenue to $2.6 billion and its number of users by 39 percent,
according to June 2016 figures. The concept does not seem to have caught on in
the West just yet, as attempts to create a similar social network-e-commerce
platform have generally failed. One such example is Facebook’s (NASDAQ: FB)
Beacon app – an advertising system launched in 2007 that compiled user info
from e-commerce and other websites until it was terminated in 2009 after it
came under fire over privacy concerns.
While
Moxian’s platform is not an e-commerce portal, per se, it does include an
online mall and personalized shopping recommendations, including nearby merchants,
offers and promotions, based on a user’s preferences and geo-location. These
features are available under the Moxian+ User app, designed specifically for
consumer users, who are given access to social networking, a gaming center, a
rewards redemption center and the company’s proprietary virtual currency. Users
can win this virtual currency in the form of MO-Coins or MO-Points by playing
games and then they can exchange it for prizes sponsored by the company and its
merchant users. The social networking features allow users to set up
personalized multimedia profiles and then look up interest groups, friends and
topics to share items of interest, join chat groups or read the news.
With
this model, consumers are driven toward Moxian and merchants, while merchants
are given the opportunity to run personalized advertising and marketing
campaigns based on the info they learn about their customers through the
platform. For this purpose, merchant customers use the dedicated Moxian+
Business app, which also offers a built-in proprietary social customer
relationship management tool. The app allows businesses to set up online stores
and generate customized reports based on intelligent data analytics, but also
stay in touch with their customers and answer their queries in real-time
through an instant messaging system.
For
more information, visit the company’s website at www.Moxian.com
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MissionIR is committed to connecting the investment community with companies that have great potential and a strong dedication to building shareholder value. We know our reputation is based on the integrity of our clients and go to great lengths to ensure the companies represented adhere to sound business practices.
Sign up for “The Mission Report” at www.MissionIR.com
Please see disclaimer on the MissionIR website http://www.missionir.com/disclaimer.html
