An innovative leader in the pet industry, OurPet’s Company
(OTCQX: OPCO) aims to improve the health, safety, and comfort of household pets
while ensuring they’re having fun with their owners. The company first stepped
into the pet space in 1995, when the industry was pulling in $16 billion in
annual sales. According to the American Pet Products Association (APPA), that
number is now $65 billion. Cat products alone are increasing by 6% each year.
OurPet’s is aiming to capitalize on this trend and climb to $50 million in
annual sales in the next five years. To do this, the company has been
continuously updating its infrastructure to meet its goals.
First, OurPet’s developed a new branding strategy in 2012
that easily segregates its products into two brands targeting different market
segments. The OurPets® Brand is a high-end product brand that caters to pet
specialty stores like PetSmart, Petco, and Pet Valu. This line consists of
patented one-of-a-kind products such as the Whirling Wiggler™, a
butterfly-inspired toy that simulates insect movement for cats, and the Flappy®
Chirp-N-Prey™, a squeaky toy that promotes healthy gums and teeth for dogs.
The company’s second product line, PetZone®, markets
affordable pet products to food, drug, and mass retailers like Wal-Mart (NYSE:
WMT), Kroger (NYSE: KR), and Amazon (NASDAQ: AMZN). Consumers will find
products such as toys, feeding solutions, waste management solutions, and
accessories at these stores. The PetZone brand boasts “specialty quality
products at affordable prices.”
Furthermore, over the past three years, OurPet’s has been
expanding its management team into a company stronghold that delivers
experience and expert knowledge. For example, the company added Gabriella
Chessman as vice president of marketing, Kathleen Peters-Homyock as vice
president of sales, Scott Mendes as chief financial officer, and Dean Tsengas
as chief operating officer.
Lastly, OurPet’s updated its Enterprise Resource Planning
(ERP) system with warehouse logistics. Now it can receive all orders
electronically all the way to payment. This change allows for a faster and more
efficient ordering process that can promote more revenue along with heightened
customer satisfaction.
With constant reevaluation of the company framework,
OurPet’s is positioned to maintain its leadership status in the pet industry.
By creating 160 individual patents that have no equal, the company stands by
its intentions of exceeding the expectations of pets and their owners.
For more information, visit the company’s website at
www.ourpets.com
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