Content Checked Holdings, Inc. (OTCQB: CNCK) is arming
today’s consumers with data and information to help them fight back against the
often emotional allure of food intake. This in turn puts the consumer in the
driver’s seat on the dietary road toward achieving vital health targets. The
company is playing a leadership role through development of mobile software
apps aimed at assisting consumers with dietary preferences and restrictions by
helping them make informed food purchasing decisions.
Positioned as shopping tools within the food allergy and
intolerances market – which was valued at $13B last year – ContentChecked,
SugarChecked and MigraineChecked deliver complementary solutions to consumers
dealing with food allergies and sensitivities. The apps go beyond the label,
allowing consumers to better understand contents and ingredient make-ups, which
are viewed by many as ambiguous. While the consumer shops, they receive
recommended alternatives for the types of foods that do not align with their
preset dietary settings.
In anticipation of accelerated growth, the company recently
announced a strategic partnership with leading New York City-based capital
markets advisory firm PCG Advisory Group (PCG). The firm will serve as an
advisor for the company’s ongoing investor relations, social media and public
relations strategies.
In a recent news release, Kris Finstad, CEO of Content
Checked, noted, “Our search for a partner with the capital markets expertise to
communicate our story to both institutional and retail investors, while
increasing our new media profile and social media engagement, resulted in the most
obvious conclusion.” Adding further, “Our engagement of PCG is reflective of
their unique capability to provide valuable insight and exposure to our
exciting products, partnerships and developing pipeline.”
The partnership appears to be timed nicely with an
anticipated revenue strategy for its innovative suite of mobile apps. At the
beginning of 2015, the company outlined plans to shift toward a
subscription-based revenue model for its apps in an attempt to capitalize on
emerging mobile trends. Content Checked’s highly anticipated relaunch and
rebranding of its products is expected to take place later this spring.
CNCK develops smartphone applications designed for those
dealing with food allergies and intolerances, as well as migraine and chronic
headaches, in the United States. The Content Checked apps and supporting
database enable users to scan the bar codes affixed to store products to
determine if they coincide with their health and dietary restrictions or
preferences, helping users personalize shopping lists accordingly. Founded in
2013, the company is headquartered in West Hollywood, California.
For more information, visit www.contentchecked.com
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