Social media advertising is expected to grow 30 percent or
more this year as measurability improves and the number of important platforms
and types of units widen, challenging marketers when it comes to deciding where
to allocate their advertising dollars. Facebook (NASDAQ: FB) still commands
social media ad budgets for most marketers, but as Pinterest, Instagram and
Snapchat prove their worth, they are grabbing a bigger share. The key for
marketers is to look at social media holistically and determine which platforms
and types of units best meet individual goals. Virtually untapped markets like
China and India present an alluring growth opportunity for companies such as
Moxian, Inc. (OTCQB: MOXC), which provides social marketing and promotion
platforms designed to help merchants accelerate and advertise their business
growth through social media.
China is projected to have upward of 525 million social
media users by 2017, according to Statista.com, up from just 176 million in
2009. Facebook – which is banned in China – for comparison purposes, has 1.23
billion monthly active users and is worth more than $300 billion. China is home
to the world’s largest population, with 1.4 billion citizens, followed by
India, with 1.3 billion. As a result, the market for users and merchants
looking to utilize an effective social media marketing campaign is effectively
limitless.
For local organizations seeking exposure, paid social media
advertising can actually be helpful. Facebook’s paid program, for example,
allows users to run promoted posts with pay schedules based on ads per
impression (how many users see the ad) or per click (how many users click on
the ad), letting the user set the goal for the campaign. It also allows
targeting by age, gender, location and interests.
Moxian offers targeted advertising campaigns that enhance
interaction between users and merchants by using consumer behavior data
compiled from the company’s database of user activities. The company has two
core products: Moxian+ User App and Moxian+ Business App. The Moxian+ User App
is designed for consumers to collect loyalty points from issuing merchants and
to play games and win universal MO-Coins, which can be used globally with any
merchant in the Moxian ecosystem. Moxian+ User App also provides consumers with
a set of social networking features to set up personalized multimedia profiles;
look for friends, interest groups, clans and topics; and share and chat with
their social circles.
The Moxian+ Business App provides merchants the tools needed
to covert customers into members and fans; issue loyalty points and redeem
rewards; respond to customer inquiries through instant messaging; conduct
targeted marketing campaign to members of the Moxian community in the form of
ads and games; list products in a lightweight online shop; and process orders.
The app also provides business reports and analytical insights for merchants.
For more information, visit the company’s website at
www.Moxian.com
MissionIR is committed to connecting the investment community with companies that have great potential and a strong dedication to building shareholder value. We know our reputation is based on the integrity of our clients and go to great lengths to ensure the companies represented adhere to sound business practices.
Sign up for “The Mission Report” at www.MissionIR.com
Please see disclaimer on the MissionIR website http://www.missionir.com/disclaimer.html
