Despite the growing popularity of social media, and our
dependency on sites like Facebook (NASDAQ: FB) and Twitter (NYSE: TWTR) for
information, some businesses have still been hesitant to jump aboard. There's
skepticism around its effectiveness for local small businesses, which is one
reason companies such as Moxian, Inc. (OTCQB: MOXC) have tailored their
business models to be more small and medium business friendly. We see huge
brands like Coca-Cola (NYSE: KO), Nike (NYSE: NKE) and Starbucks (NASDAQ: SBUX)
using social media with great success, but what about the average coffee shop
around the corner or a non-celebrity dentist? Can they use social media to grow
their businesses in 2016?
The answer is an astounding yes. Social media allows
smaller-sized companies to compete against some of the larger companies and
reach more customers. There are plenty of stats that showcase just how powerful
social media is for businesses of all sizes. Here are some powerful numbers
that make it more than evident that social media is the way to go in 2016,
according to a survey on SproutSocial.com:
63 percent of millennials say they stay updated on brands
through social networks
46 percent of millennials rely on social media when making
purchase online
89 percent of 18-29 year olds are active on social media
Marketers spent an estimated $8.3 billion on social media
advertising in 2015
78 percent of companies now say they have dedicated social
media teams
Social media has crossed over from being a tool that only
forward-thinking companies should use. These stats show that social media
marketing has become a necessity just like paid ads, flyers and other
"traditional" marketing efforts. In order to compete today,
businesses can't afford not to be active on social media.
Moxian engages in the business of providing social marketing
and promotion platforms designed to help merchants accelerate and advertise
their business growth through social media. These products and services enable
merchants to run targeted advertising campaigns and promotions, and aim to
enhance the interaction between users and merchant clients by using consumer
behavior data compiled from the Moxian database of user activities. The company
has two primary core products: Moxian+ User App and Moxian+ Business App.
For more information, visit the company's website at
www.Moxian.com
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