Today, TigerLogic announced that it has made a significant update to its social, fan engagement, and visualization platform in the form of Postano 2.0. The new SaaS platform will give marketers the never-before-had access to fan activity across major social networks. They can now easily curate and publish the best of this content into social hubs, event displays, in-store displays, command centers, and broadcast it through mobile apps.
”Curating fan content is a compelling way to increase loyalty and activate fan behavior. Postano’s new platform provides our clients with the tools necessary to see, and publish, the best social content to stimulate earned media and drive revenue. Our recently announced financing coupled with the launch of Postano 2.0 creates a unique and compelling enterprise approach to the social mobile marketplace,” said Tom O’Keefe, TigerLogic’s SVP-Social and Mobile.
These days, marketing is all about engaging with fans. And now, more than ever, the ability for people to instantly share posts, images and video increases a marketing team’s opportunities to interact with users.
Social and digital managers, CMOs, event producers, and heads of retail at all levels want to leverage the latest in fan-based, image-centric web publishing and display technology. Brands already love Postano for its power to immediately source content from major social networks and its ability to aggregate and curate content for truly engaging fan experiences. Now, they’ll have even more to love with new updates to Postano 2.0, including:
• -One single, comprehensive dashboard
• Fast moderation workflow for efficient social curation
• First native mobile moderation apps for the iPhone and Android phones
• Complete customizable HTML5 for content on any size screen
“Postano 2.0 was redesigned from the ground up as a SaaS platform with scale and performance as critical components,” said TigerLogic’s Justin Garrity, SVP of Product and Marketing for Postano. “Postano 2.0 has been designed to quickly surface that content and facilitate monitoring and curation from any location 24/7. The redesigned Postano 2.0 web app with split view moderation and the new native iPhone and Android apps set a new standard for social monitoring and curation platforms.”
To learn more about postano, please visit www.postano.com
For more information, visit www.calpian.com
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