Social network operator MeetMe® has entered into an agreement with Pinsight Media+™, a mobile media company powered by Sprint. Per the agreement, Pinsight will be responsible for managing MeetMe’s mobile advertising inventory on iOS and Android through the end of 2014.
Pinsight works with major brands and advertising agencies to execute top dollar mobile campaigns. Pinsight’s network includes more than 53 million Sprint customers.
Bill Alena, MeetMe’s chief revenue officer, noted how Pinsight’s business network and technology will be complementary to MeetMe’s goal to drive revenues.
“We’re excited to work with Pinsight Media+ to drive significant growth in our mobile advertising revenue. Pinsight Media+ has key relationships and innovative technology that, we believe, will enable us to achieve higher CPMs and higher mobile ad revenues than we would do on our own,” Alena stated in the news release.
Evan Conway, Pinsight’s vice president of Strategy and Monetization, remarked, “MeetMe’s audience size, unique demographic, and high engagement level makes it an attractive property for mobile advertisers. We look forward to helping connect MeetMe to the right opportunities to drive consistently higher mobile ad revenue.”
The agreement does not include web-based revenue streams, other sources of mobile revenue such as virtual currency, subscriptions, other mobile apps, and MeetMe’s Social Theater product.
For more information visit www.meetmecorp.com
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