Today, Wizzard Media announced that it has seen a year-over-year 30% increase in weekly signups to their podcasting service so far this year. This has translated to a 29% increase in weekly client account revenue for the same period.
Wizzard Media is the owner of Libsyn.com, a podcast distribution and monetization platform, which includes clients such as Microsoft, National Geographic, Harvard Business Review and NPR among their base of over 13,000 users. Wizzard Media offers products that distribute audio and video podcasts to media consumers, as well as monetizing podcast content via advertising and app sales. During 2010, Wizzard received more than 1.64 billion unique podcast requests through 20 million unique monthly users.
Wizzard attributes this increase to two main sources: a focus on reoccurring revenue via attracting new app customers through marketing and social networks, and podcast producers interested in migrating their podcasts to Wizzard’s Lybsyn services. This second source is achieved through customer satisfaction with Wizzard’s products, such as their Basic Getting Started accounts and App-Enabled accounts, which feature advertising opportunities and obtaining a smartphone app.
Wizzard reports that the average weekly signups for new App-Enabled accounts regularly exceed Getting Started accounts, and that these accounts have grown by 47% year-over-year from 2010 to 2011.
“We are thrilled by the growth we are seeing and confident that efforts like our Facebook integration and the Podcast.com Directory will continue to build upon the ongoing growth of the network,” said Laurie Sims, President of Wizzard Media. “October results are very encouraging with our uniques up over 20 million, downloads requests up substantially and growth in weekly new client sign-ups up 33%. We also saw weekly revenue up 39% in October 2011 compared to October 2010. We are well-positioned to leverage and expand into 2012.”
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