Today, ARI Network Services, a leading provider of technology-enabled business solutions, announced that it has integrated its award-winning FootSteps™ lead management solution with its PartSmart® premier parts lookup software.
ARI identified crucial touch points off of which to base the integration; this gives dealers the opportunity to turn every consumer interaction into a long-term relationship.
“With a simple click of the mouse, dealers can easily capture customer information in FootSteps at the time of a sale or service event, record make and model information, as well as keep track of parts orders and service quotes,” explained Catie Lukas-Ter Horst, Product Manager of eCatalogs at ARI.
Used by more than 50,000 users worldwide, PartSmart offers dealers the broadest and richest library of manufacturer content in the market. The platform is easy to use and aids dealerships in finding the fastest way to the right part on the first try. PartSmart’s Internet Update Service enables users to download and install catalog updates as soon as they become available. It also interfaces with over 90 dealer business management systems.
The FootSteps solution helps users capture and distribute sales opportunities in real time, as well as target and nurture market prospects and customers. Dealers, distributors and manufacturers can build relevant customer relationships and generate more whole goods, parts, accessories and service sales. FootSteps makes it easy for users to track, manage, and report lead management activity. The integration with PartSmart makes it an all-in-one solution with end-to-end automation.
“The integration of FootSteps and PartSmart and the resulting flow of data between these lead management solutions offers dealers a powerful value proposition in that they can now easily automate a consistent and professional series of communications that will keep their brand, products and services at the forefront of their customers’ mind. They can proactively engage targeted customers and suggest seasonal service, recommend or upsell maintenance plans or notify them of special offers and promotions in a highly cost-effective manner,” concluded Lukas-Ter Horst.
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