ProPhase Labs, developers of leading OTC cold remedies in the homeopathic category, reported reception recently of the coveted Winner’s Seal of Approval for their Cold-EEZE® Cold Remedy, from the massive Parent Tested Parent Approved (PTPA) community, representing North America’s largest volunteer parent testing group, at some 40k plus participants.
That stamp of excellence from the PTPA is a huge boon for PRPH and goes a long ways towards driving sales, as the seal is a widely recognized emblem of quality, effectiveness and value. The proprietary formulation of zinc gluconate in Cold-EEZE has made it the number one zinc-based cold remedy to be recommended by pharmacists and the product has been clinically proven to curb symptoms of the common cold by some 42%, essentially halving the duration and severity of cold conditions.
PTPA Media and the PTPA Seal™ represent an excellent benchmarking system for products that help to enrich family living and as such the field was full of entrants to obtain the seal. Cold-EEZE beat out the competition based on hard data, generated by independent parent volunteers using the products in their own homes. This consumer-based driver in the PTPA Seal award system has super-charged its rise to prominence, bringing in recognition throughout North America and around the world.
Chairman and CEO of PRPH, Ted Karkus, commented on the reception of this widely recognized seal of approval, noting that it clearly underlines the product going into the cough and cold season. Karkus held up the Cold-EEZE product as being a prime example of the Company’s dedicated R&D in diversified natural health and medical sciences, calling the zinc gluconate lozenges, which are manufactured at a wholly-owned subsidiary’s FDA registered manufacturing facility, an extremely safe and effective choice for consumers.
Founder and CEO of PTPA, Sharon Vinderine, has certainly done her due diligence to win the Seal and the organization such wide acclaim, appearing on more than forty morning shows to establish the branding as a trusted source and guide for the latest in family products. Vinderine, clearly proud of the role PTPA Media has come to fill in helping to educate and inform consumers, “certifying innovative products that families can trust.” Vinderine explained that she understands how important it is for families to be able to look to that seal of approval on product packaging and websites with confidence, secure in the knowledge that their peers have vetted the product and that the advertised performance is based on and backed up by real-life performance capabilities.
The Cold-EEZE product just rolled out a great tasting Oral Spray version of the popular lozenge and already sees market penetration to the tune of some 40k retail locations, ranging from food stores to pharmacies and mass retailers. For more information on the product and where to find it locally, consumers are encouraged to logon to the product website at: www.coldeeze.com
For more information on the Company and to stay up to date with the latest news and information surrounding ProPhase Labs, please visit their website at: www.ProPhaseLabs.com
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