Friday, November 29, 2013

ForceField Energy Inc. (FNRG) Two Location LED Installation With Major Latin America Restaurant Developer QSR Could Lead To Many More

ForceField Energy, whose technologies cover significant ground in the renewable and improved energy efficiency landscape, ranging from their exclusive distribution role for premier LED manufacturer, Lightsky, to their patent-pending organic rankine cycle tech (heat recovery and energy conversion process being developed by 51%-owned subsidiary TransPacific Energy), reported another major LED installation deal recently. This announcement comes just six days after their report of an initial $175k purchase order for LED lighting products from burgeoning printing and packaging company, Motivating Graphics Inc., out of Fort Worth, Texas.

The recent announcement details how FNRG has entered into a strategically promising agreement with Master Franchise restaurant developer, QSR International, who has an extensive multi-brand footprint throughout fifteen countries in Latin America and the Caribbean, consisting of some 145 locations. QSR has a keen eye for the energy savings upgrade and improved customer experience available through FNRG’s LED lighting products and initial activity under the agreement will see the company installing their advanced lighting solutions at one KFC and at one Quiznos, out of QSR’s huge portfolio of restaurants.

QSR has other top brands in their lineup like Smashburger, as well as the Asian food franchise, Teriyaki Experience, granting them considerable potential for regional market development right across the sector’s primary consumer areas. Given QSR’s rapidly developing load out of owned, operated and under-development restaurants, this agreement is a huge foot in the door for FNRG, which now stands poised to secure an LED roll-out across the remaining QSR infrastructure. There isn’t much standing in QSR’s way to making that call either, as FNRG’s turnkey LED lighting solutions offer existing locations and soon-to-be-opened locations a simple retrofit/installation process that significantly improves both operating cost efficiencies and overall environmental aesthetics.

The KFC/Quiznos implementations will be a rigorous trialing of the LED retrofit and FNRG is gunning to impress QSR on both the aesthetic and performance fronts, hungry to capture the additional territory that QSR’s large and growing footprint of restaurants represents in the lucrative Latin America and Caribbean markets. QSR currently owns the Master Franchise for Quiznos in this market and they have around 57 more locations slated to open in the next several years via development agreement commitments.

CEO of FNRG, David Natan, explained that the long hours of continuous operation and mounting costs of power typical in this industry make LED installations an ideal choice, a choice which creates an exceptionally fast return on investment. Natan emphasized the strength of QSR’s presence within this highly competitive market, as well as their superb positioning for further growth, tipping his hat to investors that the 50% to 80% savings possible through installation of FNRG’s high-quality, competitively priced LED solutions would lead to a much wider adoption by QSR.

President of QSR, Richard Eisenberg, called the overall value of QSR’s lighting solutions “clear and simple,” further touting the quality, speed and service FNRG is known for as being perfectly aligned with QSR’s own high-growth, quick-service restaurant mentality. Encouraging words from Eisenberg that spell big future sales for FNRG, which has exclusive distribution rights for Lightsky in the U.S., as well as in Canada, Mexico, Latin America, the Caribbean, and part of Europe.

For more info on ForceField Energy, visit www.ForceFieldEnergy.com

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