Engage Mobility, a provider of mobile marketing technologies and solutions designed to help businesses acquire new customers and keep existing customers engaged, has identified its opportunity to enter into China’s giant smartphone market, which is nearly triple the size of the U.S. market.
According to the Canalys, China has more than 88 million smartphone users, making it the largest smartphone market in the world and the distributor of more than a third of all worldwide shipments.
As previously reported, Engage in mid-November plans to officially launch a Chinese version of its Mobile Engagement System™ through its joint venture agreement with Chinese government-backed Xinhua Ruide Technology Co., Ltd. (Xinhua) and Shenzhen Zhichengxin Equity Investment Fund Management Ltd.
Xinhua Ruide Technology is part of Xinhua News Agency, the official press agency of the People’s Republic of China and owner of more than 20 newspapers and a dozen magazines and prints in eight languages. Xinhua operates 107 foreign bureaus worldwide, and maintains 31 bureaus in China, one for each province, plus a military bureau.
“We are so excited to have the opportunity to bring our Mobile Engagement System™ to the People’s Republic of China,” Engage CEO Jim Byrd stated in the news release. “And to do so in partnership with one of the largest and most influential media companies in the world, with the full backing of the Chinese government, is truly a watershed event for our company. We look forward to working with our partners to make Engage the definitive mobile engagement company throughout China.”
For more information, visit www.engagemobility.com
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