SRAX (NASDAQ: SRAX), a digital marketing and consumer data management technology company, today announced the launch of Sponsored Actions, a new feature inside permission-first consumer data management platform, BIGtoken. According to the update, Sponsored Actions provides BIGtoken users rewards in exchange for completion of specific promoted actions such as playing mini games, visiting websites, watching videos, and more. As a result, users have more entertaining ways to earn BIGtoken points, which are redeemable for cash, gift cards, and charity donations. “We’re happy to partner with advertisers to deliver unique actions providing both users and advertisers more value,” Kristoffer Nelson, co-founder of BIGtoken and COO of SRAX, said in the news release. “BIGtoken’s vision is to create value for consumers and brands equally, and this new feature continues to show how diverse the ecosystem and value exchange is. We look forward to partnering with more advertisers to increase the inventory of activities available for our BIGtoken community.”
To view the full press release, visit http://ibn.fm/cuWdS
About SRAX
SRAX (NASDAQ: SRAX) is a digital marketing and consumer data management technology company. SRAX’s technology unlocks data to reveal brands’ core consumers and their characteristics across marketing channels. Monetizing its data sets, SRAX is growing multiple recurring revenue streams through its various platforms. Through its BIGtoken platform, SRAX has developed a consumer-managed data marketplace where people can own and earn from their data thereby offering everyone in the Internet ecosystem choice, transparency, and compensation. SRAX’s tools deliver a digital competitive advantage for brands in the CPG, investor relations, luxury, and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform. For more information on SRAX, visit www.SRAX.com.
NOTE TO INVESTORS: The latest news and updates relating to SRAX are available in the company’s newsroom at http://ibn.fm/SRAX
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