iClick Interactive Asia Group (NASDAQ: ICLK), an
independent online marketing and enterprise data solutions provider in China,
today announced the launch of a new recommendation management platform for
culture and tourism content, jointly developed by iClick and Tencent Culture
and Tourism. According to the update, the new platform leverages iClick’s rich
content resources and data tracking expertise and Tencent Culture and Tourism’s
strong data capabilities to provide operators of domestic tourist attractions
in China with a rich array of features including customer preference analysis
and ranked selections of recommended travel content. “With domestic tourist
sites among the businesses in China to be hardest hit by the impact of
COVID-19, iClick’s new joint initiative with Tencent Culture and Tourism
couldn’t come at a better time, as the nation recovers from the epidemic,”
iClick Chief Executive Officer and Co-Founder Jian “T.J.” Tang said in the news
release. “Our tourism content recommendation management platform represents the
ideal comprehensive solution for tourist site operators, with Tencent’s vast
dataset allowing for detailed peer analysis and consumer profiling for
essential market insights, while iClick’s expertise in marketing resources and
advertising placement ensuring they are able to reach their target demographic
with the highest level of efficiency.”
To view the full press release, visit http://ibn.fm/72Iy7
About iClick Interactive Asia Group
iClick Interactive Asia Group Limited (NASDAQ: ICLK) is an
independent online marketing and enterprise data solutions provider that
connects worldwide marketers with audiences in China. Built on cutting-edge
technologies, its proprietary platform possesses omni-channel marketing
capabilities and fulfills various marketing objectives in a data-driven and
automated manner, helping both international and domestic marketers reach their
target audiences in China. Headquartered in Hong Kong, iClick was established
in 2009 and currently operates in ten locations worldwide, including Asia and
Europe. For more information, visit www.i-Click.com.
NOTE TO INVESTORS: The latest news and updates
relating to ICLK are available in the company’s newsroom at http://ibn.fm/ICLK
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