- SRAX
discovers valuable new trend in consumer behavior, a move toward
purchasing experiences for Valentine’s Day
- BIGtoken
has grown to more than 16.5 million participants who are 100% opted-in
- Consumers
may be leaving social media platforms, but they are choosing BIGtoken,
where both consumers and marketers benefit
SRAX
Inc. (NASDAQ: SRAX) is building the largest, most valuable opted-in
data set in the world while also providing marketers and consumers tools to
unlock the value of data. A digital marketing and consumer data management
technology company, SRAX recently announced that its BIGresearch efforts
uncovered a new trend in consumer behaviors and opinions this Valentine’s
Day (http://ibn.fm/87eK1).
The company continues to leverage its increasingly valuable opted-in database
of consumer information to glean marketable insights into societal trends.
The BIGresearch announcement explained that SRAX compiled
research from more than 53,000 individual Americans who opted in to the study.
Beginning in January 2020, BIGtoken users were asked what they planned to give
their significant others this year for Valentine’s Day. Millennials, who make
up the majority of those who celebrate this holiday, responded that they
planned to give experiences.
“Changing values and opinions in consumers greatly affect their
consumption patterns, and it’s up to marketers to stay ahead of the curve,”
SRAX COO Kristoffer Nelson stated in a news release. ”We are thrilled to
share results from our latest BIGresearch report, highlighting Valentine’s Day,
a holiday that’s seen new movements over the past couple decades, like the rise
of Galentine’s Day (ladies celebrating ladies), and more people shopping and
celebrating anti-valentine’s day.”
SRAX provided the same high-quality data found in this
report to advertisers, for a premium, prior to the February holiday, allowing
advertisers to better target consumers who had indicated an interest in their
specific campaigns. The sample data provided a look at the value marketers and
content owners receive when they purchase access to data gathered through
BIGtoken.
BIGtoken is the first consumer-managed data marketplace that
places control of personal data in the hands of the consumer. Through BIGtoken,
individuals can own and earn from their data, making it an optimal platform for
conducting accurate primary research. The 100% opted-in audience has rapidly
grown, currently numbering more than 16.5 million participating consumers.
Consumers benefit from controlling their personal data,
something the average customer is only just beginning to understand the true
value of. SRAX is making this control as simple as downloading an app,
answering a few questions and receiving payment. Consumers are discovering
brands they love and are willing to be loyal to because they have control over
opting into targeted messages rather than having to sort through the noise
coming from innumerable businesses, many of whom they would never become
customers of regardless of the amount of marketing dollars thrown at them.
Every person is a commodity with potential to generate
significant revenue, yet in the past, consumers have never seen a penny of that
revenue. SRAX believes that digital data should not be traded in without
compensation. BIGtoken, a secure platform, empowers consumers to own and
monetize their digital information. The platform is available for download on
the App Store and Google Play and has grown to more than 16.5 million
participating consumers worldwide, each of whom can log in and check their
earnings at their convenience. The future of data is in the hands of consumers,
and SRAX is making the transition valuable for all.
Traditionally social media has provided a wealth of
information for marketers, but that information is often inaccurate. In
addition, consumers have become increasingly aware of the value of their
information and have rejected typical data mining efforts. Twitter has
increased efforts to delete suspicious accounts (http://ibn.fm/TYm1v) while
Facebook refused to revise its tracking practices, consequently losing 15
million users since 2017 (http://ibn.fm/7zBr1). The
Daily Mail reported that a third of millennials have permanently given
up social media (http://ibn.fm/ayRWf).
Meanwhile, SRAX’s BIGtoken platform is only growing
worldwide. Millennials chose to share their Valentine’s Day plans knowing that
their data was safe with SRAX, that it would only be accessible to companies
they had expressed interest in, and that they, the consumers, would directly
receive monetization for sharing. Thanks to SRAX, the power of personal data is
in the hands of the consumer – right where it should be.
For more information, visit the company’s website at www.SRAX.com
NOTE TO INVESTORS: The latest news and updates
relating to SRAX are available in the company’s newsroom at http://ibn.fm/SRAX
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