- SRAX’s
BIGtoken platform permits consumers to own, monetize their data
- The
Company has teamed up with Experian(R) to provide financial services to
BIGtoken users
- SRAX’s
technology unlocks data to reveal brands’ core consumers across marketing
channels
SRAX
Inc. (NASDAQ: SRAX) is a digital marketing and consumer data
management technology company based in Los Angeles, California. Through its
BIGtoken platform, the Company has developed a consumer-managed data
marketplace that allows people to own and get paid for the release of their
digital data. Fundamentally, SRAX is at the front line of developing a
consumer-managed data marketplace that gives consumers control over their
information. The Company offers everyone in the Internet ecosystem choice and
transparency, as well as compensation.
A vital issue today is privacy and data ownership.
Increasingly, state and federal privacy laws are influencing the way that
marketers can reach consumers. These laws are placing the value and control of
data back in the hands of consumers, a significant move that has fueled
increased consumer scrutiny of and backlash against social media platforms such
as Facebook, Twitter, Snapchat, LinkedIn and others over the use of users’
data. Through BIGtoken, SRAX provides consumers the privacy and protection they
seek by selling access to valuable consumer data in the form of anonymized
segments—access that is gained or denied per the consumer’s permission.
Recently, SRAX and Experian announced a partnership meant to
provide people with the opportunity to redeem points they’ve earned in the
BIGtoken platform for access to Experian IdentityWorks (http://ibn.fm/BoMpU). Experian
is the world’s foremost global-information services company. Experian
IdentityWorks is a complete offering that includes features such as Experian
Boost(TM), credit monitoring, FICO(R) scores and credit-card matching. Through
this exclusive partnership, BIGtoken users will be able to use points to obtain
access to one free year of Experian’s product.
“Experian is a leader in providing consumers with
transparency around their financial data,” SRAX founder and CEO Christopher
Miglino stated in a news release. “Working with Experian validates the data
segment that we have built and expands options for point redemption. Further,
this creates additional revenue-sharing opportunities for various financial
services companies and more avenues to monetize our subscriber base in 2020.”
The SRAX/Experian partnership is rooted in the
above-mentioned transparency around consumers’ financial data and the desire
consumers have to receive compensation from marketers. This desire is evidenced
by the fact that more than 16 million people around the world have joined the
BIGtoken platform. This platform enables consumers to control what pieces of
their own data are for sale and which companies can buy that data. Furthermore,
as evidenced by the Experian collaboration, BIGtoken’s unique approach lines up
well with Experian’s dedication to galvanizing consumers to manage their
finances better.
SRAX’s tools deliver a digital competitive advantage for
brands in the CPG (Consumer Packaged Goods), investor relations, luxury and
lifestyle verticals. This advantage is realized through integrating all facets
of the advertising experience, including verified consumer participation, into
one platform. Consumers who participate are placed into advertising groups (http://ibn.fm/Bgrt4).
Advertisers then purchase access to these groups, and consumers earn a portion
of the revenue from the data sale. The benefit of this model is consumers’
complete control over what data they share and which companies can access the
selected data.
SRAX works to provide tools to marketers, content owners and
consumers that unlock the value of data. For investors, the Company is growing
numerous recurring revenue streams through its different platforms. SRAX’s
continued emphasis is on building the most valuable, consumer opted-in data set
in the world.
For more information, visit the company’s website at www.SRAX.com
NOTE TO INVESTORS: The latest news and updates
relating to SRAX are available in the company’s newsroom at http://ibn.fm/SRAX
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