SRAX
(NASDAQ: SRAX), a digital marketing and consumer data management technology
company, this morning released results from its BIGresearch study. The study of
over 53,000 Americans was conducted in January 2020 and the results uncover
this year’s Valentine’s Day consumer behaviors and opinions. Among other
highlights, the study found that 79% of people celebrating this year are
between the ages of 18 and 34, with 47% between 25 and 34. The report also
includes detailed information based on shopping surveys, with results broken
out by gender, age, household income, and ethnicity. “Changing values and
opinions in consumers greatly affect their consumption patterns, and it’s up to
marketers to stay ahead of the curve,” COO of SRAX and co-founder of BIGtoken
Kristoffer Nelson stated in the news release. “We are thrilled to share results
from our latest BIGresearch report, highlighting Valentine’s Day, a holiday
that’s seen new movements over the past couple decades, like the rise of
Galentine’s Day (ladies celebrating ladies), and more people shopping and
celebrating anti-valentine’s day.”
To download the full Valentine’s Day 2020 Report,
visit http://ibn.fm/Zoz7G
To view the full press release, visit http://ibn.fm/dTd4P
About SRAX
SRAX, Inc. (NASDAQ: SRAX) is a digital marketing and
consumer data management technology company. SRAX’s technology unlocks data to
reveal brands’ core consumers and their characteristics across marketing channels.
Monetizing its data sets, SRAX is growing multiple recurring revenue streams
through its various platforms. Through the BIGtoken platform, SRAX has
developed a consumer-managed data marketplace where people can own and earn
from their data thereby offering everyone in the Internet ecosystem choice,
transparency, and compensation. SRAX’s tools deliver a digital competitive
advantage for brands in the CPG, investor relations, luxury, and lifestyle
verticals by integrating all aspects of the advertising experience, including
verified consumer participation, into one platform. For more information on
SRAX, visit www.SRAX.com.
NOTE TO INVESTORS: The latest news and updates
relating to SRAX are available in the company’s newsroom at http://ibn.fm/SRAX
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