- Recent
poll shows consumers’ increasing distrust towards companies that collect
personal data
- As
concerns over data privacy grow, SRAX’s BIGtoken platform becomes more
relevant
- In
addition to protecting personal data, BIGtoken gives users a chance to
earn money for providing consumer data
Consumer data is emerging as individuals’ “most ignored and
valuable asset,” yet emerging privacy concerns give consumers legitimate pause
when it comes to reaping data’s benefits (http://ibn.fm/FBvfn). SRAX
Inc. (NASDAQ: SRAX) is on the forefront of these industry trends due
to its diligence in protecting consumers while simultaneously empowering them
to benefit from their data. While offering consumers unique technology and
tools to safely approve and monetize their personal data, access is then sold
to marketers that benefit from accurate consumer information and opinions. SRAX
accomplishes all of this through its patented BIGtoken platform, which provides
compensation to users who provide consumer data.
The Pew Research Center recently conducted a study regarding
people’s feelings towards data privacy. The poll showed that consumers distrust
the ways in which companies handle user data now more than ever. An estimated
80% of polled adults said that they were at least somewhat concerned with how
companies use the personal data that they collect (http://ibn.fm/Op6er).
The number stayed consistent when survey respondents were
asked about the control that they felt they had over personal data being
collected; 81% said they felt they had little or no control over this data. As
data breaches from massive companies such as Facebook continue to hit
mainstream news, more people seem to be aware of data-privacy issues.
This increased awareness is creating a growing interest in
SRAX’s BIGtoken platform. BIGtoken is focused on monetizing personal data while
also keeping it private. This mobile app gives users the opportunity to take
control over their data and turn it into financial rewards at the same time.
This approach is in stark contrast to most companies, which collect personal
data and make a fortune from selling it without paying the consumers who
provide the data.
In addition, BIGtoken effectively addresses concerns over
the ways that companies have clumsily used personal data. SRAX’s proprietary
platform sells access to data while keeping it fully anonymized, thereby
providing value to both consumer and marketing stakeholders. While companies gain
access to accurate and valuable consumer data through BIGtoken, consumers
receive money for providing this data. Bottom line: BIGtoken is a platform
where consumers with concerns over data privacy can feel safe.
BIGtoken is a fully transparent platform that offers a
valuable opt-in consumer data set. Currently, the mobile app has more than 16
million users worldwide, and that number is growing every day as consumers
become more aware of the value of their personal data and the dangers of
sharing it.
An additional concern is new privacy laws across the
country, which are starting to change the way that marketers can reach
consumers. BIGtoken already operates in compliance with those laws, so the
platform looks to be a reliable source for accurate consumer data for years to
come.
SRAX works across many industry verticals and uses its
technology to identify target consumers for brands and companies in the CPG,
investor relations, luxury, and lifestyle realms. By integrating data using
verified consumer participation, the company provides useful insights to its
client brands to keep those brands ahead in the competitive curve.
For more information, visit the company’s website at www.SRAX.com
NOTE TO INVESTORS: The latest news and updates
relating to SRAX are available in the company’s newsroom at http://ibn.fm/SRAX
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