Digital-marketing and consumer-data-management technology
company SRAX (NASDAQ: SRAX) provides consumers the power to
own their data and obtain payment for the release of that date. A recent
article discussing the company reads, “BIGtoken essentially enables consumers
to control which pieces of their own data are for sale and which companies can
buy them. In addition, BIGtoken provides advertisers access to verified
consumer data to better reach and serve audiences. With privacy issues and
concerns regarding social media channels such as Facebook, Twitter, Snapchat,
LinkedIn and others on everyone’s radar, SRAX offers a premier solution via
BIGtoken as the platform creates a secure and transparent environment for
consumers. The opportunity to earn money from the release of data has resulted
in BIGtoken racking up more than 16 million users around the world thus far,
with that number growing every day. . . . Once consumers grant BIGtoken access
to their information, a cooperative relationship is established between SRAX
and its customers. Consumers who sell access to their digital data receive compensation
with points that they can redeem for cash or gift cards. At the same time,
BIGtoken is able to provide verified, high-quality data to advertisers that pay
a premium to access consumer-corroborated information for their campaigns. SRAX
does not sell BIGtoken data directly to advertisers; it sells access to the
data, in the form of anonymized segments.”
To view the full article, visit http://ibn.fm/ZmmGb
About SRAX Inc.
SRAX is a digital-marketing and consumer-data-management
technology company. SRAX’s technology unlocks data to reveal brands’ core
consumers and the characteristics of those consumers across marketing channels.
Monetizing its data sets, SRAX is growing multiple, recurring revenue streams
through its various platforms. Through its BIGtoken platform, SRAX has
developed a consumer-managed data marketplace where people can own and earn
from their data, thereby offering everyone in the internet ecosystem choice,
transparency and compensation. SRAX’s tools deliver a digital competitive
advantage for brands in the CPG, automotive, investor-relations, luxury and
lifestyle verticals by integrating all aspects of the advertising experience,
including verified consumer participation, into one platform. For more
information, visit the company’s website at www.SRAX.com.
NOTE TO INVESTORS: The latest news and updates
relating to SRAX are available in the company’s newsroom at http://ibn.fm/SRAX
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