Dynamic plant-based food and beverage company Canopy Rivers (TSXV: RIV) Canopy Rivers Inc. (TSX.V: RIV) (OTC: CNPOF) on Thursday announced that its portfolio company, Headset, Inc., formed a landmark strategic alliance with Nielsen Holdings plc (NYSE: NLSN). According to the update, the partnership combines Nielsen’s consumer research capabilities with Headset’s real-time retail point-of-sale platform to provide U.S. cannabis market data and analytics to consumer packaged goods (“CPG”) companies monitoring the cannabis space. “This announcement from Headset and Nielsen validates our belief in the importance of data in the rapidly unfolding and brand-intensive cannabis industry,” Canopy Rivers President Narbe Alexandrian said in the news release. “Partnering with Nielsen, an S&P 500 company and global market leader in consumer data and insights, marks a significant step forward for Headset in its goal to help companies make more informed business decisions through data.”
To view the full press release, visit http://ibn.fm/gXeGO
About Canopy Rivers Inc.
Canopy Rivers is a unique investment and operating platform structured to pursue investment opportunities in the emerging global cannabis sector. Canopy Rivers works collaboratively with Canopy Growth Corporation (TSX: WEED) (NYSE: CGC) to identify strategic counterparties seeking financial and/or operating support. Canopy Rivers has developed an investment ecosystem of complementary cannabis operating companies that represent various segments of the value chain across the emerging cannabis sector. As the portfolio continues to develop, constituents will be provided with opportunities to work with Canopy Growth and collaborate among themselves, which Canopy Rivers believes will maximize value for its shareholders and foster an environment of innovation, synergy and value creation for the entire ecosystem. For more information, visit the company’s website at www.CanopyRivers.com.
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