- The two new cannabidiol-infused coffee brands from Youngevity are expected to become available in May, allowing the company the opportunity to establish a solid presence within the expanding market
- The first brand, HempFX, will be a direct sales product, while Javalution is set to become available later in May for retail store distribution
- The company is cultivating a market that appeals to the over 100 million coffee drinkers in the U.S. who are also aware of the benefits of cannabidiol-infused beverages
The U.S. market for cannabidiol-infused beverages is expanding rapidly, with forecasts calling for a valuation of $260 million by 2022. The revenue from such products could outpace all other industry representatives, capturing almost 20 percent of the edibles market by 2022, per industry data (http://ibn.fm/mOUIV).
There are several reasons for the growing popularity of such beverages. Legalization measures in the U.S. are the first and most prominent reason why the market is anticipated to grow. In addition, consumers are becoming more conscious of healthy choices, substituting typical beverages with much more beneficial options (http://ibn.fm/oJLig).
Addressing the market dynamics and seizing the new opportunities, companies like Youngevity International Inc. (NASDAQ: YGYI) are announcing innovative developments designed to provide health-conscious customers with more options.
Youngevity is catering to a market of over 100 million Americans who drink coffee and are aware of the numerous health benefits resulting from the consumption of cannabidiol-infused beverages. In March 2019, the company announced the development and launch of two infused coffee brands.
As per the official announcement, sale of the new coffee brands is anticipated to start in May 2019. HempFX will be a direct sales product that will be available through the Youngevity distribution and sales network. Youngevity’s subsidiary, CLR Roasters, anticipates the rollout of its Javalution brand later in May for retail store distribution. The retail sales presentation for Javalution has already started (http://ibn.fm/043id).
Both of the brands will offer coffee lovers four flavor profiles – Dark Roast, Donut Shop, French Vanilla and House Blend. Each one will be available as a single-serve product that delivers 10 milligrams of cannabidiol per cup of coffee.
According to Youngevity president and CFO Dave Briskie, delivering water-soluble cannabidiol in consistent doses has been a challenge that the company managed to overcome. The currently utilized solution passes laboratory testing to ensure consistent delivery of the beverage’s cannabidiol content.
The development became possible through the work of the Youngevity team at Khrysos Global – a Florida-based manufacturer of hemp-based cannabidiol extraction equipment. Youngevity acquired Khrysos in February, gaining ownership of INX Labs and the Khrysos testing facilities.
The water-soluble cannabidiol infusion technology is deliverable in both powders and liquids. This fact provides Youngevity with the opportunity to continue exploring the cannabidiol beverage and food markets, launching new products in the future.
Youngevity International is a leading omni-direct lifestyle company that emphasizes a hybrid model of direct selling and social selling. It has been included among the top 100 global direct selling companies. Youngevity offers products in the top eight selling retail categories, which include health and nutrition, home and family, food and beverage, spa and beauty, fashion, essential oils, photo and innovative services.
For more information, visit the company’s website at www.YGYI.com
NOTE TO INVESTORS: The latest news and updates relating to YGYI are available in the company’s newsroom at http://ibn.fm/YGYI
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