Leading omni-direct lifestyle company Youngevity
International, Inc. (NASDAQ: YGYI) this morning highlighted its new Hemp FX™
product line, which was introduced at the company’s 2018 convention in San
Diego, California. The new line consists of three proprietary blends of
hemp-derived cannabinoid products (Soothe™, Relax™ and Uplift™) and gives
Youngevity a foothold in the $7.7 billion cannabis market. Per the update, a
limited quantity of the new formulas was available for pre-sale purchase to
attendees at Youngevity’s convention, and this offering quickly sold out. The
company expects to introduce the Hemp FX™ product line to the public soon, with
the official launch anticipated to take place by October 2018.
“Hemp-derived cannabidiol aligns with what we do very well,”
Steve Wallach, CEO of Youngevity, stated in the news release. “We’ve taken what
we know about essential nutrients, along with decades of knowledge specializing
in natural, plant-based nutrition and their most beneficial nutrients and put
that knowledge to work to develop high-end cannabidiol products.”
Youngevity’s direct entry into the thriving global cannabis
market comes as industry analysts continue to forecast sustained growth in the
coming years. A recent report from Direct Selling News notes, “According to
recent data published by Forbes, citing Brightfield Group, the global cannabis
market is projected to reach $31.4 billion by 2021. By end of 2017, the global
market value was estimated at $7.7 billion.”
To view the full press release, visit http://ibn.fm/MxWIT
About Youngevity International, Inc.
Youngevity International, Inc. (NASDAQ: YGYI) is a leading
omni-direct lifestyle company offering a hybrid of the direct selling business
model that also offers e-commerce and the power of social selling. Assembling a
virtual Main Street of products and services under one corporate entity,
Youngevity offers proven products from the six top-selling retail categories:
health/nutrition, home/family, food/beverage (including coffee), spa/beauty,
apparel/jewelry, as well as innovative services. The company was formed during
the summer 2011 merger of Youngevity Essential Life Sciences with Javalution®
Coffee Company (now part of the company’s food and beverage division). The
resulting company became Youngevity International, Inc. in July 2013. For more
information, visit the company’s website at www.YGYI.com
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