According
to PewResearchCenter (http://nnw.fm/gg2Sh), 84% of American adults use the
Internet, a number that has grown from 52% in 2000, and access is now part of
most people’s daily routines. It’s a phenomenon that has changed the way U.S.
consumers live, and businesses have had to adapt to this still expanding trend.
Much like any other sector, the real estate industry has seen a considerable
shift toward related technologies in order to advance communication
capabilities, both for consumers and agents, and better serve a constantly changing
real estate market. According to ‘Home Buyer & Sellers, Generational Trends
2016 Highlights’ (http://nnw.fm/81Jyj), published by the National Association
of Realtors, millennials, heavy Internet users, now make up 35% of all home
buyers in the U.S.
This
is where eXp World Holdings, Inc. (OTCQB: EXPI) subsidiary eXp Realty comes in.
This relatively new real estate brokerage was created to address a significant
gap in the market by developing a unique agent-owned cloud brokerage offering
full real estate service to home buyers in 43 states and the District of
Columbia, as well as Alberta, Canada. As stated on the company’s website:
“Advances in Internet technology and the proliferation to the masses of
information and imagery concerning residential properties… has created a real
estate consumer who is armed with more knowledge, context and understanding
than ever before.” The company offers a one-of-a-kind, virtual-based training
service to its agents with the end goal of helping consumers make more relevant
searches online while guiding them through the emotional process of buying a
home.
The
growth of the Internet and the online real estate industry has shown
significant advantages for eXp World Holdings. According to Google Trends
(http://nnw.fm/ZI7gI), searches for “exp realty” peaked to 100 (the highest
popularity score possible for the term). Not only this, Google Adwords has
shown significant growth in keyword researches relevant to eXp World Holdings.
Since July 2015, the monthly search on Google for “eXp realty” has more than
doubled from 2,400 searches a month to 5,400.
For
more information, visit the company’s website at http://investors.exprealty.com
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MissionIR is committed to connecting the investment community with companies that have great potential and a strong dedication to building shareholder value. We know our reputation is based on the integrity of our clients and go to great lengths to ensure the companies represented adhere to sound business practices.
Sign up for “The Mission Report” at www.MissionIR.com
Please see disclaimer on the MissionIR website http://www.missionir.com/disclaimer.html
