The
blockbuster success of Comcast’s (NASDAQ: CMCSA) Universal Studios production,
‘The Secret Life of Pets’, which did a whopping $104 million plus in its first
weekend at the box office and raked in over $254 million worldwide in just 11
days following its debut – is no surprise to the folks at OurPet’s Company
(OTCQX: OPCO). The company’s OurPets® brand, in particular, which consists of
high-end designs crafted to suit the ergonomics as well as psychology of our
beloved animal friends, has become synonymous amongst “pet parent” consumers
with the very best that they can give to their animals – animals who are
increasingly treated as bonafide members of the family, complete with all the
associated spending horizons.
This
growing tendency among pet owners to treat animals as fully-fledged members of
the family has several obvious market dynamic impacts, with consumers across
all segments (but particularly the high-end consumers) spending markedly more
on their beloved animals. Central Garden & Pet Company (NASDAQ: CENT)
certainly has been feeling the juice, with long-term EPS growth projected
around 10 percent.
Retailers
are actively cashing in on the success of ‘The Secret Life of Pets’, and the
collaboration with PetSmart to do a special collection of pet accoutrements
branded to the film (which have been selling like hotcakes) speaks volumes
about sector potential and marketing, especially for an ingenious design shop
like OurPets, where the recent roll out of the company’s Intelligent Pet Care™
line of Bluetooth/Wi-Fi connected feeders, water fountains, waste systems, and
usability devices, such as the SmartLink™ Tag for a pet’s collar, has been
received by consumers and industry players alike with great enthusiasm.
A
rock-solid IP war chest of over 170 issued and pending patents, which accounts
for roughly 75 percent of the company’s revenues, was recently augmented by a
shining example of why consumers have come to love OurPets as much as they love
these animated films – as OPCO announced general licensing in early June of its
bonded polymer material technology for pet bowl bottoms. The company has a
variety of high quality polymer bonded stainless steel bowl designs available
through its Durapet® brand (as well as via private label) and its fierce/successful
defense of its proprietary polymer bonding on stainless steel technologies is a
clear shot across the bow that investors would be wise to take note of.
This
is a visionary company with elegant designs that speak directly to the most
lucrative segment of the pet supply consumer space, and it is as militant about
defending its IP portfolio, as it is shrewd about knowing when and how to do
so.
For
more information, visit the company’s website at www.ourpets.com
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Sign up for “The Mission Report” at www.MissionIR.com
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