In
his immortal treatise on the conduct of warfare, The Art of War, Sun Tzu Wu,
commander of the Ch’i armies, stressed the importance of indirect tactics or
doing things differently. The English military historian, B.H. Liddell Hart, in
his The Strategy of Indirect Approach, published in 1941, later examined this
point. Captain Liddell Hart analyzed important historic battles and came to a
conclusion that validated Sun Tzu’s 2,500-year-old maxim that battles are won
by those who attack their opponent’s weaknesses. This is a principle that the
captains of Moxian, Inc. (OTCQB: MOXC) know all too well. In the company’s
latest 10-Q, filed just a few days ago, this credo appears:
“Where
we believe we are different from other companies is that our plan is to sign up
merchants first and build our user base utilizing their customers. Many
companies utilize a different strategy of building up a user base first and
then signing up paying merchants and other clients to access that user base.”
That
Moxian strategy is aimed at China’s mammoth Online-to-Offline (O2O) market. The
company has built an online platform for small and medium-sized enterprises
(SMEs) that already operate brick-and-mortar establishments, which will enable
them to extend their marketing reach. The platform, named Moxian+, is one that
will not only give SMEs an online presence but also create an ecosystem of
merchant clients and shoppers through its social media features. Moxian+
consists of a User App for shoppers and a separate app, called the Moxian+
Business App, for merchant clients. Both versions of the App are currently
available in the Google Play Store and the Apple App Store, where they can be
downloaded free of charge.
The
Moxian+ platform has five main components. The first is its ecommerce
capability. Merchant clients can advertise and promote their products, on the
one hand, while shoppers or users, as they are referred to in the Moxian
universe, can order products for later delivery. The second component consists
of MO-Points Rewards and the MO-Coins Virtual Currency. Users can obtain
MO-Points when they shop online, which allow them to participate in activities
sponsored by merchant clients. MO-Points can be redeemed at merchant clients’
online shops or can be redeemed for MO-Coins, which can be used at any merchant
client’s physical store location.
Users
can also play games on Moxian+. This third useful component is linked to the
fourth, which is Moxian+ as a social media engine that allows users to connect
with each other and with merchant clients. Users can also, naturally, make new
friends, discuss interests with old ones, and share pictures and videos. The
fifth component of the innovative Moxian+ platform is its data analytics
capability. Merchant clients are able to receive regular reports on a variety
of demographic and purchasing data generated by users, giving them insightful
intelligence to construct effective marketing campaigns.
As
its 10-Q states, Moxian’s strategy is to quickly add merchant clients with
subscription accounts. Users will follow naturally, building on the base of
existing customers that the online locations already have. The company has
already signed up over 30,000 merchant clients in Shenzhen, China, for test
versions of the platform. These provide a fertile base to be targeted for upgrade
to subscription accounts on Moxian+.
The
O2O industry has emerged rapidly as one of tremendous potential. An article in
Inc. magazine explains ‘Why O2O Commerce Is a Trillion-Dollar Opportunity’
(http://nnw.fm/U1cPb). The most attractive features of such platforms appear to
be their data analytics faculties. The Inc. piece enthuses that:
“Equipped
with O2O tools and services, business owners would have an unprecedented level
of accuracy in their online marketing and, for the first time ever, would be able
to reliably determine ROI from online advertising. Until recently, that
technological ability simply did not exist.”
The
report went on to point out that Alibaba (NYSE: BABA) had invested about $3
billion in O2O technology and that the U.S. Chamber of Commerce shows that
‘over 93 percent of purchases still take place offline, which accounts for over
$4 trillion each year’. In China, where Moxian is operating, the numbers are
even larger.
For
more information, visit the company’s website at www.Moxian.com
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MissionIR is committed to connecting the investment community with companies that have great potential and a strong dedication to building shareholder value. We know our reputation is based on the integrity of our clients and go to great lengths to ensure the companies represented adhere to sound business practices.
Sign up for “The Mission Report” at www.MissionIR.com
Please see disclaimer on the MissionIR website http://www.missionir.com/disclaimer.html
