OurPet’s Company (OTCQX:
OPCO) already dominates the cat wall at many retail locations, with superb
offerings like its OurPets® Catty Whack®, featuring patented Electronic
RealMouse® sound and an erratically moving feather wand, which darts in and out
of holes in around the perimeter of this carpet scratching area-topped marvel.
With an impressive and growing retail presence that spans majors like Petco and
PetSmart, as well as numerous smaller retailers like Pet Supermarket, in
addition to ecommerce giant Amazon (NASDAQ: AMZN) – further expansion into
international markets could give this focused product design innovator real
momentum. The same capacity to captivate western markets which OPCO has
demonstrated already, with high-quality feeders and waste disposal systems, as
well as toys that exercise an animal’s instincts and stimulate its senses,
should easily help the company’s portfolio leap over cultural and language
barriers in Asia. The warm reception OurPet’s Company has already received in
Japan and South Korea is solid evidence of this.
Pet ownership is not only on
the rise here in the states, but around the world as well. Globally, some 57
percent or more of the world’s consumers own pets, according to a recent GfK
study (http://dtn.fm/0cKxR), with dogs the most popular choice at around 33
percent, and cats coming in second at around 23 percent. One place this rise is
particularly evident is among the growing middle class in China, and across the
rest of Asia as well. Beijing-based consultant firm Zhongjinqixin did a
sweeping survey late last year which showed that there are over 100 million
registered pets now in China (http://dtn.fm/gc4PE), with 62 percent of those
pets being dogs, and a whopping 10 percent of the total number of all pets
consolidated in Guangdong Province.
For a relatively small
operator like OurPet’s Company – which has rapidly carved out a name for itself
as a provider of ingeniously designed, high-quality toys, feeders and waste
management solutions through its pet parent/prosumer brand OurPets®, as well as
its mass market brand Pet Zone® – this international market could be a big
opportunity. With 160 patents issued or pending and some three-quarters of its
revenues stemming directly from the sale of proprietary products, OPCO is a
success story waiting to pop on the global stage, and the international market
could be one of the accelerants that gets this party really started. Bidding
wars at home in the sector and a thriving consumer culture abroad that is
leaning more and more toward increased pet ownership is a powerful one-two
knockout punch for a little fighter like OPCO – which has the design talent and
proven ability to resonate with end markets needed to take things to the next
level abroad. With 62 percent of pets in China being dogs, the strong
foundation in toys and feeders for dogs that OPCO has established will serve
the company well as it reaches out further to this market in particular.
For more information, visit
the company’s website at www.ourpets.com
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