Moxian, Inc. (OTCQB: MOXC) is a multi-national company that
is committed to building a comprehensive solution using promotional platforms
and social marketing to help businesses grow through social media. MOXC’s
products enable other merchants to target their marketing, advertising
campaigns, and promotional tools to their audiences by using data put together
through the Moxian database. Moxian, Inc. now has two products: Moxian+ User
App and Moxian+ Business App.
Moxian+ Business App offers merchants the toolkits to
convert customers into members. This toolkit is made up of intelligent data
analytics, a range of business tools, loyalty programs, and advertising
opportunities. On the other hand, the Moxian+ User App allows consumers to
search for merchants nearby to get recent news about events or promotions, and
it includes an instant messenger feature, an online mall where the user can use
virtual currencies to shop, a reward system, and, last but not least, a gaming
platform that enables consumers to play for prizes.
The gamification that Moxian, Inc. uses in its Moxian+ User
App allows users to choose from a range of exciting games to play. With this,
consumers play and have the opportunity to win exciting gifts from MOXC’s
merchants. This gaming model doesn’t just drive consumers to Moxian, but also
to the merchants. This, in turn, allows the merchants involved to advertise,
run marketing campaigns and learn more about their consumers through the
platform. However, the question is: why use gamification in the Moxian+ User
App? The answer is simple! Moxian is an evolutionary company that is using
techniques to motivate and keep consumers excited.
Gamification has been used over the past few years as a way
to motivate employees, create healthy competition among teams, generate a
social vibe and much more. Gamification with consumers is also used for many
reasons. These include: encouraging consumer loyalty, keeping customers engaged
and adding a social and competitive stance to an app. According to the University
of Pennsylvania, some of the key features to adding a level of gamification to
an app or program include deciding on a goal, developing a loop, creating a
sense of progression and adding levels. Moxian, Inc.’s Moxian+ User App does
just this. The app offers exciting games on the platform that consumers can
play and then win points to spend in a virtual mall that is provided by Moxian
merchants. This system creates a win-win situation for consumers and merchants.
It also adds another level to the tools that Moxian, Inc. uses to boost its
business results.
For more information, visit the company’s website at
www.Moxian.com
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