It all began when ContentChecked (OTCQB: CNCK) CEO Kris
Finstad had trouble buying the correct food for both his daughter and her
friend with food allergies. While so many people suffer from food allergies,
something new had to be done to ensure that the right foods got into the
grocery cart. As a result, Finstad created the ContentChecked app, which was
first released in Norway in 2012, and then in the United States in 2014. This
app allows people to scan barcodes on food items and beverages at the grocery
store, which then gives them a status of whether or not the item contains any
of their allergens in question. Behind the app is a team of nutritional experts
analyzing nutritional labels and contacting food manufacturers to track the
allergen cross contact status of grocery store products available in the U.S.
So far, over 70% of all conventional food items are in the ContentChecked
database, ready to be scanned by users. The number of products in the database
is constantly growing, and products are constantly being updated for formula
changes and allergy recalls.
According to the Centers for Disease Control and Prevention,
food allergies among children increased 50% between 1997 and 2011. Since over
15 million Americans suffer from food allergies, awareness of ingredients is
vital when preventing reactions, which range from mild to severe. The most
common allergens include milk, eggs, peanuts, soy, wheat, fish, shellfish and
tree nuts.
In addition to the app itself, ContentChecked provides
printable Allergy Cards in multiple languages for allergy sufferers to give to
their servers at restaurants. Each card lists an allergen, and an explanation
of the importance of keeping all kitchen items clean and clear from the
allergen(s) of concern.
In addition to the ContentChecked app for food allergies and
intolerances, the company has released two other dietary restriction apps:
SugarChecked for those avoiding added sugars and sweeteners, and
MigraineChecked for those avoiding migraine triggers in food. SugarChecked
helps users trying to lose weight, get fit, or manage diabetes by alerting them
of added sugars or dangerous artificial sweeteners in their food.
MigraineChecked, showcases otherwise unknown ingredients that may trigger
migraines and headaches. Not only do these apps alert and educate the user
about unwanted ingredients in food items, but they also offer healthy
alternatives.
ContentChecked will continue its mission of offering “fast,
reliable, and efficient mobile apps” to ensure consumers make more informed
decisions when buying food. As ContentChecked continues to diversify and grow,
the company plans to expand to include more niche apps within the health and
wellness sector, with a focus on weight loss and development/degenerative
conditions.
For more information, visit www.contentchecked.com
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