Content Checked Holdings, Inc (OTCQB: CNCK) is a young
company in a hurry. Founded in July 2013 by Kris Finstad, the company,
according to SEC filings, had no revenues for the 6-month period ending
September 30, 2014. One year later, for the comparable 6-month period to
September 30, 2015, revenues of $657,850 flowed into the company’s coffers.
Finstad and his team at Content Checked have not been sitting on their hands.
Those hands have been busy creating and developing a family of mobile apps for
those with special dietary needs or who suffer from food allergies.
The company’s first app, ContentChecked, is a smartphone
application designed for use by those who suffer from food allergies and
intolerances. The app allows its user to scan a product’s bar code and
determine if it is safe for consumption. Other features include an expansive
menu and recipe database with directions and ideas on food preparation for
avoiding allergic reactions. ContentChecked also features a database of
allergens and food ingredients that indicate any relationship between the two.
Currently, that database has information on more than 400,000 products in the
United States, and it’s constantly being expanded. ContentChecked doesn’t only
help shoppers. The platform provides a way for food manufacturers and
distributors to better inform their markets, where it matters most, at
point-of-sale.
Subsequently, the company put out two more apps:
MigraineChecked and SugarChecked. MigraineChecked is good news for the 38
million Americans who suffer from migraine and chronic headaches. With
SugarChecked, you can scan the barcodes of grocery store products and determine
the kind of sugars contained within. SugarChecked identifies four main types of
sugars that consumers can avoid, including added sugars, artificial sweeteners,
natural low-calorie sweeteners and sugar alcohols. The app is an easy shopping
tool for consumers trying to decipher often-misleading food labels and receive
recommendations for healthier alternative products in real time as they shop.
It’s been estimated (http://dtn.fm/fX0tW) that, in the U.S., there are about 15
million people who suffer from food allergies. It’s a potentially fatal
malaise, particularly in children (1 in 13 of whom is affected). According to a
study released in 2013 by the Centers for Disease Control and Prevention (CDC),
food allergies among children increased approximately 50 percent between 1997
and 2011. The economic cost of children’s food allergies is nearly $25 billion
per year.
Together ContentChecked, MigraineChecked and SugarChecked
have had over 2 million downloads, and 66 percent of users are active at least
five times a week. These apps were initially meant for those who suffer from
allergies and other dietary restrictions, but they’re catching on as the nation
grows more health conscious. Last year, the U.S. Department of Agriculture, in
a study entitled Changes in Eating Patterns and Diet Quality among Working-Age
Adults, 2005-2010 reported that ‘American adults are eating better, making
better use of available nutrition information… consuming fewer calories coming
from fat and saturated fat, consuming less cholesterol and eating more fiber…’
The ContentChecked suite of apps has been talked about in
Forbes, USA Today and the Los Angeles Business Journal. It’s been seen on ABC,
CBS, NBC and Fox. Word is certainly getting around. CEO Kris Finstad is
confident about the future: “We believe that the iOS (Apple) and Android
platforms are moving in the direction of subscription-based applications. To
capitalize on this trend and stay ahead of our competition, we are making our
core apps free, and are also offering users subscription-based versions of our
apps that will provide access to additional desired features. With the
re-launch and re-brand of Content Checked’s products, anticipated to take place
in March 2016, we will introduce a new subscription based service for the
Content Checked line of products, in addition to offering an updated and
improved experience for core (free) users.” We look forward to that.
For more information, visit www.contentchecked.com
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MissionIR is committed to connecting the investment community with companies that have great potential and a strong dedication to building shareholder value. We know our reputation is based on the integrity of our clients and go to great lengths to ensure the companies represented adhere to sound business practices.
Sign up for “The Mission Report” at www.MissionIR.com
Please see disclaimer on the MissionIR website http://www.missionir.com/disclaimer.html
